There are only four weeks left until Apple kicks off this year’s World Wide Developers Conference on June 10 and reveals the software that will power iPhones, iPads, Apple Watches and Macs. The final software will be available in public beta in July and in general release in September. thought. Many rumors have already circulated that AI will play an important role. And now a new report says some of the AI could come from OpenAI, the company behind ChatGPT.
Apple iOS 18 is coming to iPhones soon.
According to Mark Gurman of Bloomberg, discussions between Google and Apple to install the Gemini chatbot on the iPhone are still ongoing but have not resulted in an agreement. But, Gurman says, “Apple Inc. has struck a deal with OpenAI to use the startup’s technology on the iPhone, as part of a broader initiative to bring artificial intelligence features to its devices.”
The perception is that Apple is late in the race to bring AI to phones, especially since the Samsung Galaxy S24 series introduced Galaxy AI to great success in January.
And, as Gurman says, “Apple plans to make a splash in the world of artificial intelligence in June.” And although no agreement has yet been reached on Open AI, negotiations are believed to have intensified.
Generative AI is complex and expensive and although Apple has its own AI features about to be announced, it is believed that to reclaim the heights, Apple wants to work with an outside organization to bring more power faster .
And AI is one of the reasons why Apple just announced its M4 chip, much earlier than expected, because the M4 has a more powerful neural engine designed to work well with AI. The M4 chip is available from May 15, in the new iPad Pro.
Working with OpenAI has its own challenges, not least because Apple is obsessed with privacy and LLMs like those used by ChatGPT require so much processing power that it’s difficult to do everything on the device.
But Apple will “run some of its upcoming artificial intelligence features through data centers equipped with its own internal processors.”
All of this may have contributed to Apple CEO Tim Cook asserting during Apple’s recent earnings call that Apple would have the edge in AI. It’s something he needs to do, catch up.
“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era,” Cook said.
How this comes to fruition will become clear in the coming weeks.
News Source : www.forbes.com
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