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P&G’s initial decline had nothing to do with earnings. Investors agreed

In this photo illustration, Pantene and Head & Shoulders hair products are on display on July 28, 2023 in San Anselmo, California.

Justin Sullivan | Getty Images

Procter & Gamble Shares were down sharply in early Friday trading after the consumer products giant reported a mixed quarter. We viewed this action as a type of profit taking – not a reflection of results. The stock entered the session on a four-day winning streak while the broader market was falling. Late Friday, while the Dow went into the green, as did P&G shares.

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