Over the weekend, Instagram announced that it was expanding its Creator Marketplace to 10 new countries: This marketplace connects brands with creators to foster collaboration. New regions include South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia.
Meta first introduced this marketplace to facilitate paid partnerships in the United States to select users in 2022, then added “thousands” of creators and brands. In February, the company launched the feature in eight new markets, including Canada, Australia, New Zealand, the United Kingdom, Japan, India and Brazil.
Although Chinese creators cannot access Instagram, Meta allows China-based brands to connect with creators in regions where the market is available.
To join this program, creators must be at least 18 years old, have a professional account and meet the social network’s requirements, such as having a “large following.” Meta doesn’t specify how many subscribers you need to meet these criteria.
Once a creator joins the program from the Business Dashboard, they can specify topics of interest and relevant brands for businesses to discover. Creators can view incoming interest in a collaboration through the “Partnership Messages” inbox.
Other social networks, like Snap, YouTube, and TikTok, have stepped up their efforts to connect brands and creators. Earlier this month, photo editing app VSCO also launched a marketplace for brands to discover professional photographers to work with. Other startups such as Catch+Release and Agentio, backed by Accel and backed by Craft Ventures and AlleyCorp, have attempted to formalize brand/creator interactions.
techcrunch
