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Zoom’S Way Forward, Lintas Book Launch and All About Dentsu’s New Look

Since the pandemic hit us, much of our real-life social interaction has been replaced by Zoom meetings. Zoom has gone from a niche business software, popular among some businesses and tech companies, to the way people did just about everything. Individuals, businesses and government organizations adopted Zoom at rapid speed during the first weeks of the pandemic and continued to use it as we moved in and out of the waves and lockdowns of COVID- 19 in the past two years. But what is the next step for the platform?

In this episode of Storyboard18, in an exclusive chat, Shibani Gharat spoke with Velchamy Sankarlingam, President of Product and Engineering at Zoom during his recent visit to India to announce that Zoom is setting up a second technology center in the country in Chennai.

MullenLowe Lintas Group recently launched their book Brands To Stands which showcases their purpose-driven brand building philosophy authored by S Subramanyeswar of MullenLowe Group.

On the sidelines of this launch, Ankit Saxena spoke with Amer Jaleel, Group CCO and Chairman MullenLowe Lintas Group and S Subramanyeswar, Chief Strategy Officer-Asia Pacific and Head of Global Planning Council, MullenLowe Group on building brands with purpose .

Dentsu’s Indian unit has been hit by a flurry of high-profile exits over the past year amid attempts to transform into an integrated company. From the exodus of bigwigs from agencies to restructuring to internal audits, the company is grappling with the perception of upheaval.

As a key part of the Dentsu India 2.0 transformation program, Dentsu International has announced the creation of a new market leadership position as Chief Customer Officer and has elevated Narayan Devanathan to this role for India l ‘last year.

Shibani Gharat caught up with Narayan Devanathan, Chief Client Officer at Dentsu India in an exclusive chat about what the new Dentsu looks like.

For the full show, watch the accompanying video

First post: STI


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