YouTube is testing a “Hype” feature that lets viewers increase the likelihood that a video will “appear in the rankings with other videos trending that week.”
By announcing this experiment, YouTube is equating “Hype” with the existing Like and Share functionality.
There are notable constraints to this feature, starting with the fact that “hypes are not used as a metric for YouTube’s search and discovery system.”
You can only promote a video posted in the last seven days, while the test is “limited to a subset of YouTube Partner Program content creators with fewer than 500,000 subscribers.” In fact, Hype specifically aims “to help small creators receive community support and also be discovered by new audiences.”
Instead, trending videos appear in an “Explore” section, which may refer to the Home feed, separate from the Trending feed.
Hype is currently being tested in Brazil, Taiwan and Turkey. We’ve reached out to YouTube for more details, including whether Hypes are a paid action like Super Chats, Super Stickers and Super Thanks. If so, this could generate a virtuous cycle in terms of increased reach and financial support for creators (and YouTube).
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News Source : 9to5google.com
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