More sports crash into the streaming arena: YouTube has caught the exclusive rights to an NFL match for the 2025 season, marking the first time that the video platform differs a free NFL game in its entirety. The agreement is based on the Youtube pact as an American house for the premium plan of the Sunday Ticket of the NFL.
YouTube will exclusively broadcast the NFL match on Friday evening 1 of the coming season of São Paulo, Brazil, on September 5, 2025, to most world users on Youtube and Youtube TV. (It will not be available on YouTube in Canada, where the NFL has an existing streaming contract with Bell Canada, and will be blackened in a few other countries.) YouTube made the announcement before its initial Brandcast event on Wednesday evening in New York.
In February, the NFL announced that it would resume a match of week 1 to Corinthians Arena in São Paulo, Brazil, launching the international games of 2025 with the Los Angeles Chargers as a designated team. The opponent of the loaders will be announced on Wednesday May 14, when the full calendar of the NFL 2025 will be published at 8 p.m. HE.
The amount that YouTube pays for the rights of the game of week 1 has not been disclosed. But the NFL continues to be the hottest goods on television: in the United States last year, 45 of the 100 most watched television shows were NFL games, including the entire Top Ten, by Nielsen. Last year, Nbcuniversal paid $ 105 million for Peacock streaming duties on the first NFL Brazil match in week 1, the New York Times Athletic reported.
The NFL and Youtube have been media partners for years, but they have considerably strengthened the partnership, starting with the 2023-24 season when YouTube became the exclusive American retailer outside the Sunday ticket. Under the ticket agreement on Sunday of seven years, Google would pay the NFL at $ 2 billion per year. The Sunday ticket includes access to all matches of the regular Sunday season outside the market (based on the viewer’s site) broadcast on CBS and Fox.
The NFL has regularly resolved media rights on streamers for live games in order to extend their scope to young fans and audience abroad. Netflix had two Christmas games last year, including a buzzing half-time performance from Beyoncé, and he obtained another Christmas double heap in 2025. In addition, Amazon’s first-rate video will obtain a football match on December 25 for the coming season as part of the Amazon agreement for “Thursday Night Football” (which is currently taking place during the 2033 season). Prime Video also has a joker game in January 2026 and will present the third edition of “Black Friday Football” the day after Thanksgiving with the Chicago Bears at the Philadelphia Eagles.
“We are delighted to expand our relationship with Youtube to bring the game of Brazil this year to a global audience,” said Hans Schroeder, executive vice-president of the NFL of media distribution. “YouTube and YouTube TV have been incredible NFL partners for several years and have a huge world range, and we are looking forward to week 1 in São Paulo.”
YouTube’s business manager Mary Ellen Coe said: “Streaming Friday evening game to fans for free will be the first time of YouTube as a live broadcaster of the NFL – and we will do it in a way that only YouTube can, with an interactive vision experience and creators at the center of experience.”
YouTube has not provided details on the production partner or the commentators of the broadcasting of Brazil. According to YouTube, in 2024, users spent more than 350 million hours looking at the official content of the NFL on YouTube.
In addition to the rights of the week 1 match, YouTube signed a multi -year agreement with the NFL for the annual football match of the Super Bowl Flag featuring creators and artists, with additional international football matches. They have teamed up for the first live flag football event at the Super Bowl Lix in New Orleans this year, which collected more than 6 million live views on the Youtube channels of the NFL and creators, athletes and participating artists (who included Ishowspeed, Kai Cenat, Jason Kelce, Michael Vick, Cam Newton, Jordan Chiles).
The NFL launched its official channel for the first time on Youtube in 2015 and now has more than 14 million subscribers. The chain offers clips, reflections, game day compilations and exclusive original content series.
In the photo above: the quarter of the Chargers Justin Herbert during the NFL match against the Cardinals of Arizona on October 21, 2024 in Glendale, Arizona.
