Youtube creator strategies to dominate television and advertising revenue growth

• Some YouTube creators adapt their content for television screens by producing longer videos.
• Longer content on television can increase income with more advertising breaks and higher rates.
• YouTubers shared how they optimize their videos for the big screen.

YouTube wants to be the new television, and some double content creators to earn more money.

The company said in February that television had exceeded phones as the main location to watch YouTube in the United States. He said that on average, viewers were looking at more than a billion hours of YouTube on their televisions.

Increased television bill begins to increase the advertising revenues of certain creators.

Jordan Matter, who has 28 million subscribers, makes challenge videos and based on the sketch featuring his daughter. In the past 28 days, he told Business Insider, 65% of the total advertising revenues from his channel from television, despite viewers representing 45% of his total audience.

In December, YouTube said that the profits from television creators increased by more than 30% from one year to the next.

Creators, including material, develop longer videos and compilations by continuing viewers and advertising dollars. Longer videos may include more advertising breaks, thus increasing income.

“If you have a 45 -minute video, you can have three or four different ad segments,” Dan Weinstein, co-founder and underestimated talent co-PDG, told Bi.

Weinstein said that the combination of existing videos in compilations was also an easy way for short content creators to reach the television trend.

“Very funny and viral short things tend to do well if in a way together,” said Weinstein.

Make extra-long videos by gathering shorter

YouTubers does not need Netflix style emissions very produced to do on television. Victor Potrel, Vice-President Director of Partnerships and Services of Creators of the Digital Company Thesoul Publishing, said he saw the consumption of YouTube on television as an accelerated trend.

“It is no longer the evolution of people who gradually change their consumption habits but want the same content on their television devices,” said Pottel.

Thesoul manages several YouTube channels, including 5 -minute professions, a lively side and 123 GB. For television, said Pottel, these packages videos based on themes such as interior decoration and transform them into hours of hours.

“You don’t need to radically change the way you produce content,” said Pottel. “It was above all a question of packaging the content and adapting it to the screen.”

The company said that the share of the world’s worldwide view on connected televisions increased to 24% in 2024, against 17% in 2022, and that the watch time increased to 41% against 28%. The world emerging markets have also shown an increase in television television – for example, the views of Thesoul content on connected televisions In India, he doubled from 2022 to 2024, reaching 10%.

Income has also increased. Potel said that longer surveillance times had caused higher announcements for Thesoul creators.

Reach different audiences on televisions

YouTubers tries to please children and viewers of the Z generation on television. Their vision behavior are very different – children can sit down to watch more engaging content parts, while General Zers can listen to videos in background while multitasking.

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For Matter, who makes videos for children, his team adapted in two ways: they doubled the length of the videos and a high production quality with subtitles and video graphics.

Kiana Parker, executive vice-president of the programming and content of the Youtube Sketch Comedy Smosh YouTube channel, said that generation Z and millennium viewers tended to take advantage of accessible on television that does not require much basic knowledge.

“What can you put and be busy folding your laundry, or getting out of the room to catch something and come back and always feel like not missing it,” said Parker.

Now, most Smosh content lasts 30 to 45 minutes, comparable to a television series. The Smosh Pit YouTube channel had frequently downloaded videos from 12 to 15 minutes.

“Our current production value divides the difference between quality but also casualness,” said Parker. “Our publishing style is freer, where publishers inserts jokes in the video where we are leaving for a stupid.”

The Smosh team continues to explore new strategies and create content for larger screens – partly because it reads tea leaves where YouTube is heading like a platform.

“Whenever YouTube is really categorical on a product, it is always a silent indicator to really care about it,” said Parker.