Skims becomes sporty.
Kim Kardashian is bringing some players to her latest Skims campaign, tapping WNBA stars Candace Parker, Dijonai Carrington, Kelsey Plum and Skylar Diggins-Smith as well as newcomer Cameron Brink to star in her brand’s new lingerie campaign. brand announcing its partnership with the league.
“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims posted on Instagram on Monday, sharing a video of the basketball stars modeling various nude shades of the brand’s “Fits Everybody” line.
In the shots, each player wears a pair of underwear and the Skims Fits Everybody Headband ($28) in shades to complement their skin tone.
The WNBA stars also held special WNBA x Skims balloons in colors to match their underwear while accessorizing with bold necklaces, earrings and belly chains.
“Advocating for women and women in sports is extremely important to the Skims,” the “Kardashians” star, 43, said in a press release.
The Skkn by Kim founder added that her company “is rooted in the inclusion, representation and empowerment of women, which are shared values with the WNBA.”
WNBA players are the latest celebrities to participate in a Skims campaign, joining Sabrina Carpenter, Usher and a group of male athletes, including fellow basketball star Shai Gilgeous-Alexander of the Oklahoma City Thunder, who helped announce Skims as the official underwear of the NBA as well.
Fans were enjoying the new collaboration, like one who wrote, “This is so impactful as a female person presenting and playing basketball…thank you for this.” »
“Women who support women will do it EVERY TIME,” another Instagram user added.
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“This is my favorite thing that’s ever happened to me,” one fan added in Parker’s post about the brand’s WNBA campaign.
Skims’ latest campaign follows last month’s sultry swim session, with Kardashian modeling a range of snakeskin-print suits.
And the Kardashians are doubling down on their commitment to sports, with WNBA star Angel Reese shooting her first fashion campaign with Khloé Kardashian’s Good American brand – model jeans designed with longer inseams for women of large size – last week.
New York Post
