Actor Will Smith is giving people two free months of Apple TV+ subscription so viewers can watch his 2022 film Emancipation.
“I’ve read a lot of comments and I see a lot of people saying they don’t have Apple TV+. This is unacceptable to me,” Smith said in an Instagram video.
Smith went on to explain that he reached out to Apple and made a deal for new subscribers and old subscribers to watch the movie for free.
“I went to Apple and I was like, ‘Yo my people, you know, we got the movie, my people need Apple TV+,'” the actor said. “So I got two free months of Apple TV+ so everyone could watch Emancipation.”
“Now I know, I know, all of you who already have Apple TV+, you’re like, ‘Oh, thank you, Will, but I already have it. Yeah, not your aunt,” Smith added in response to anyone who might be annoyed that they already have a subscription.
Smith then asked people to tell their friends about the streaming deal on a particular web link.
Emancipation — which chronicles the journey of Peter, a black man who escapes slavery in Louisiana to reunite with his family — hit theaters Dec. 2 and began streaming on Apple TV+ on Friday.
The story is inspired by the famous Harper’s Weekly photo of “Whipped Peter”, a black man whose back is heavily scarred by whipping. Joey McFarland, a producer on the film, sparked controversy when he wore the photo of “Whipped Peter” with him on the red carpet at the film’s premiere. McFarland apologized “wholeheartedly” to his woke critics on social media.
Smith’s decision to offer fans a free two-month subscription to Apple TV+ comes after he infamously stormed the Oscars stage earlier this year and punched Chris Rock in the face in retaliation for a joke on his wife.
Emancipation Director Antoine Fuqua says he hopes the “compassion” for the disgraced actor will entice viewers to watch the film.
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