Will Ferrell, star of Alicia Silverstone in Super Bowl commercials
NEW YORK (AP) — The Super Bowl is advertising’s biggest and glitziest stage.
Big advertisers from Netflix to Google are paying up to $7 million for a 30-second spot during Sunday’s big game to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much as a return on investment for those millions, most advertisers run their ads in the days leading up to the big game to get the most publicity for their spots. In commercials aired so far, actor Miles Teller dances to customer service on-hold music for Bud Light; Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint GM and Netflix commercial; and Alicia Silverstone is reprising her “Clueless” character for online shopping site Rakuten.
RESERVATION.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip ‘somewhere, anywhere’.
BUD LIGHT
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service while holding music while drinking a Bud Light.
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser – a voiceover by Kevin Bacon introduces the “six degrees of Bud”. Although not shown, the ad is a nod to the “Six Degrees of Kevin Bacon” meme – the idea that anyone in the entertainment business can be related to Kevin Bacon in six connections. .
BRUSH LIGHT
A mountain man talks about surviving the outdoors in an ad featuring singer Sarah McLachlan who parodies her well-known and oft-mocked animal advocacy ad that uses her song “Angel.”
DEXCOM
Singer Nick Jonas returns for the second year in an ad that highlights Dexcom’s blood glucose monitoring system.
DOWNY UNSTOPABLES
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad featuring actor Danny McBride – who wants to go by ‘Downy McBride’.
EDITIONS
The online betting site shows stars such as skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings’ free bet offer at a party at actor Kevin Hart’s house.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles across different Netflix shows, including “Bridgerton” and “Stranger Things”, to announce that Netflix will feature electric vehicles in its original shows.
HELLMANN’S
The mayonnaise brand shows actors Jon Hamm and Brie Larson in a refrigerator with a jar of Hellmann’s mayonnaise – to convey that Hellmann’s would go well with a “ham and brie” sandwich.
MICHELOB ULTRA
Both Michelob Ultra commercials are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and feature a host of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, footballer Alex Morgan and boxer Canelo Alvarez.
POPCORNERS
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul – only this time the duo whips up the PopCorners snack in their RV instead of anything illicit.
PRINGLES
Anyone can get their hand caught in a can of Pringles, according to Pringles’ latest Super Bowl publicity effort, including singer Meghan Trainor.
RAKUTEN
The online shopping site enlisted “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten is offering shoppers cash back on their purchases. Designer Christian Siriano also appears as a student.
UBER ONE
Uber’s ad for its Uber One membership program shows hip-hop mogul P. Diddy working on creating a hit song for Uber One. The ad features famous hit singers including Montell Jordan (“This is How We Do It”), Kelis (“Milkshake”), Donna Lewis (“I Love You Always Forever”), Haddaway (“What is Love” ) and Ylvis (“What the Fox Says”).
WORKING DAY
In the enterprise software company’s first Super Bowl ad, real-life rock stars Ozzy Osbourne, Billy Idol, Joan Jett and more complain that office workers shouldn’t be called “rock stars” .
yahoo
