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Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch


The start-up culture is informal, which is why some workers end up with job titles like “customer pleasure manager” or “product whisperer”.

This may work in mature companies, but start-up founders who present themselves to investors need to be more specific.

In an interview with Natasha Mascarenhas, Akshaya Dinesh, founder of a stealth B2B startup, recounted the time her team was rejected by an accelerator because they hadn’t picked a CEO yet.


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“We said something like, ‘We’re really early and we’re both technical, so we kind of do everything together,’ but if we had to choose it would be X,” Dinesh said.

Making sure each contributor has a clearly defined title gives potential investors a better understanding of the team and its capabilities – and it will also help avoid future legal disputes.

But like it or not, it also means some founders will get a bigger slice of the pie than others.

“As we’ve learned through loud legal disputes and quieter signs, headlines matter,” writes Natasha, who also interviewed several investors and legal experts. “Maybe even more than the name of your startup.”

As part of the Thanksgiving holiday in the United States, we will not be posting on Thursday, November 25 and Friday, November 26.

Thanks so much for reading!

Walter thompson
Editor-in-Chief, TechCrunch +
@yourprotagonist

5 Must-Have Table Slides for SaaS Sales and Revenue Leaders

Image credits: Aramyan (Opens in a new window) / Getty Images

Prior to becoming a partner at Battery Ventures, Bill Binch was Director of Revenue at Pendo, a product analytics app.

In his former role, he was responsible for providing his company’s board of directors with quarterly growth and revenue updates.

“As a wise mentor once told me, no one gets promoted at a board meeting, but people are definitely fired afterwards,” he wrote in an article on the five. slides that sales and revenue teams need to master:

  • Title reel.
  • Detailed view in five quarters.
  • Segments, geographies and verticals.
  • Pipeline.
  • Health of the sales team.

Data collection isn’t the problem: it’s what companies are doing with it

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

Image credits: Klaus Vedfelt (Opens in a new window) / Getty Images

Instead of accumulating user data as a general practice, companies should aggregate information to optimize product development and create a superior customer experience, writes Maxim Kharchenko, director of fintech products at Rakuten Viber.

In an in-depth article on TechCrunch +, Kharchenko uses examples to explain how businesses can set up data, AI, and business intelligence structures to build a data-driven business without sacrificing user trust.

3 Ways Fractional CFOs Can Speed ​​Up Startup Success

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

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Bringing in a CFO isn’t a priority for most start-ups.

This is not a critical role until the company has achieved the fit between product and market, and the best are costly to recruit and retain.

Hiring a part-time CFO may be a better option, especially for companies that prepare their finances before seeking new funding, advises Ranga Bodla, industrial marketing manager for Oracle NetSuite.

“With no sign that capital flows will ease in the near future, hiring a fractional CFO could be a timely, strategic move for startups with ambitious growth plans,” he writes.

What happened to the valuation of Paytm’s IPO?

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

Image credits: Nigel sussman (Opens in a new window)

In India, almost every store has a sign with a Paytm QR code that customers can use to pay for almost anything.

Given its pervasiveness, optimism was boundless before the fintech IPO last week. However, the title fell the next day and fell again this week.

It seems that the public did not appreciate the price of the IPO too much, writes Alex Wilhelm. Despite a growing merchant base and a sharp increase in GMV, it appears that Paytm “is struggling to earn enough income from its work to cover the cost of doing business.”

In Amazon brawl, Visa’s loss could be Affirm’s gain

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

Image credits: Ilija Erceg (Opens in a new window) / Getty Images (Image has been modified)

Interchange fees can be costly for e-commerce retailers in more than one way: expensive payment methods such as credit cards lead customers to complete fewer transactions and abandon their shopping carts.

And Amazon’s recent decision to stop accepting Visa cards on its UK site shows how significant those costs can matter, writes Ryan Lawler.

Many ecommerce platforms are increasingly turning to alternatives like buy now, pay later, as customers tend to buy more often when offered interest-free or interest-free payment alternatives, and suppliers. like Affirm and Afterpay are poised to reap the benefits of this change, writes Ryan.

“We will likely see more partnerships and adoptions with BNPL as retailers look to increase sales, reach new customers and move beyond credit cards as their primary payment method. “

What open source startups can learn from the Confluent success story

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

Image credits: Olivier Le Moal / Getty Images

Founders are often told to perfect a product and only change direction after they have succeeded or failed.

But Confluent simultaneously created a cloud product while continuing to determine its on-premises service business, writes corporate reporter Ron Miller.

“The challenge for us was that we had a software offering with very large customers with a lot of demand, and we had to [build] a cloud offer on all the different clouds while continuing to ensure [existing] customers, ”Confluent CEO and co-founder Jay Kreps told Ron.

“Growing the existing business and creating something new are both pretty tough issues, so that was the big challenge for us. “

Kreps and Ron also discussed how the dual purpose paid off in helping Confluent grow into a $ 22 billion publicly traded company, how it started, and why founders should trust their instincts.

While Sequoia changes its model, other VCs with permanent capital intervene

Why your title matters, part-time CFOs, Sequoia’s new model – TechCrunch

Image credits: Nigel sussman (Opens in a new window)

Sequoia Capital announced in October the creation of a new structure bringing together all of its investments in a single fund.

“Our industry is still subject to a rigid 10-year fund cycle developed in the 1970s,” his partner Roelof Botha wrote in a blog post.

The shift to a more permanent registered investment advisor model aims to counter this, several UK-based venture capitalists told Anna Heim and Alex Wilhelm.

“You need a fund like Sequoia with the strength of its relationship with LPs to even consider this type of option,” said Vinoth Jayakumar, partner of Molten Ventures.



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