Google is cooked … cooked like a luxurious, rich, decadent steak but tender on July 4. 👨🍳
I know it seems dramatic, but we could attend the slow disappearance of Google as we know it.
Testimony in Google Antitrust testThe Apple Services Manager, Eddy Cue, has confirmed that fewer iPhone users use Google search On Safari and rather turn to AI.
Cooked! 😱
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Now, before I think that I write Google’s Billology, let me be clear. As I have already said, I am convinced that they will understand it, even if it means changing their business model.
That said, if your business depends on Google in any way whatsoever, whether your business profile, your opinions, referencing or products such as the announcement manager to generate traffic, you have BesoindDddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd to pay attention to what is going on.
In today’s article, we are going to dive into what’s going on with Google and how it affects you. I will also guide you through the way we have happened here and what the future could contain, as well as share three things that you can do to prepare.
If you are new in my work, My name is Lester, But do not hesitate to call me. I am a founder with a successful outing, currently executive president of a group of ECOM brands and a award -winning performance marketing specialist.
My team has I adopted To develop internal tools that allow us to stay in advance in a highly competitive space. We operate more as a technology and data company than a typical ECOM brand, which gives me a seat at the forefront of the way AI reshapes the world of online business.
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If you have trouble following AI and want ideas and opportunities in this crowded space, Discover my free newsletter, no stuffed animals just. I share what works, what to monitor and the innovations of AI that are worth your time.
But enough on me. We must explain why Google losing its grip on research could be detrimental to small businesses. 😰
Understand the landscape
Before we get started, we must understand why Eddy Cue overthrew the beans about what is happening with Google’s search base.
The Ministry of Justice and several States continue the mother company of Google, alphabet, arguing that its exclusive agreements with companies like Apple are anti -competitive and potentially monopolistic. 😩
Basically, Google pays billions to be the default search engine on Apple devices, effectively eliminating any real competition. The decision in this case could break its $ 20 billion agreement a year.
On the stand, Apple’s Cue Eddy revealed that, for the first time in more than two decades, Google’s research traffic on Apple devices was abandoned last month while users began to turn to AI instead. CUE also mentioned that Apple plans to reorganize the Safari search function to incorporate more AI … Yikes. 🥴
I promise that I do not try to be this guy, but the Doj is about 10 years late. The reality is that AI already changes the way people are looking for information in an organic way. Research habits evolve alone, whether or not there is a hearing battle.
Google’s position as a default search engine begins to look like a questionable point when users rotate tools like chatgpt and perplexity. It’s a bit like going after blockbuster today to be a video rental monopoly. 🫠
The world has already evolved.
What does this change mean to you?
In short, the way people discover, seek and choose companies modify an AI update at a time, but it is essential to note that people are still looking for, but not in the same places about them. This nuance is essential to understand your next move. 🤓☝️
While more and more users are turning to AI tools like Chatgpt and perplexity For answers, traditional search engines are no longer the only gateway to your business. This behavior change over time will lead to less traffic to your product or service. If you buy Google traffic in the form of search or purchase ads, you can expect these announcements to increase.
However, if you sell Google traffic in the form of Google Adsense, you can expect your advertising advertising unless Google and others quickly revised the way the research integrates AI.
Also: 3 ways whose AI mode of Google will change the way you shop online – if it works
Thus, not only will these changes compress your margins with regard to paid traffic, but they will also affect your income because your business will become less visibility overall. 😳
But it’s not just traffic and margins on the line. The data also disappears.
What is not also sufficiently discussed is that if users go directly to AI to answer their questions, online business owners will lose a preview of the keywords that customers use to find them. Worse, we lose the ability to analyze the competitors because we can no longer see what works for them.
Yes, this situation is far from ideal for us.
What are you doing then?
Ah yes, the very important question: what are you doing then? 🫵
First of all, don’t panic, but you can’t afford to stay motion. I understand, this uncertainty is uncomfortable, but honestly, it is a huge opportunity to do something different.
This opportunity owns your traffic by building a personal brand.
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Having your traffic means establishing direct relations with your audience so that you do not depend on Google, social media algorithms or any third-party platform to reach your people.
This means increasing your distribution list and creating faithful monitoring on platforms where you control the connection, such as newsletters, podcasts, private communities or even events in person. 🤓
There is a ton of ways to connect with your audience, but it all starts with you to go out, tell your story and build a real connection with the people you want to serve.
Think of how Steve Jobs’ personal brand has shaped Apple or how Jeff Bezos made Amazon feel personal. Their personal marks highlight everything they did, facilitating tasks such as hiring high level talents or attracting investors.
I am optimistic about this opportunity because, while AI takes over, more people will want this real human connection. The data that my team and I have collected back.
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This is similar to what we experienced when we were all confined in 2020. Virtual events and software were fashionable, but when we could go out, real experiences took off. Even now, experiences are still increasing. 🚀
According to Eventbrite8 out of 10 millennials (82%) attended live experiences last year, including holidays, concerts, festivals, sports, and more, and 72% say they want to spend even more experiences rather than things. It is a great movement of material things to real moments.
So, I bet we will see the same with AI. Yes, it’s innovative, and it makes things tremble, but people already show signs that they want more human connection and less robot. 💪
A recent Gallup study have found that most Americans have negative opinions on the impact of AI. 72% think that this will increase the spread of disinformation, 64% think that this will harm social connections and 60% are concerned about employment safety.
Conclusion: Human connection is the next step, and that is why you should start building your personal brand and having your traffic today. 🏆
My two hundred
I gave you a lot to think today, so I leave you with that. 🎁
The game changes, but it’s far from over. Of course, all the drama that Google lives may seem like a problem for your product or service, but honestly, a new opportunity is here, and it could be your ticket for something better.
Also: The way you succeed in business moves quickly – and not because of the AI
Don’t be motionless.
😇 I hope it helps. I am rooted for you.
PS if you want any easier and useful AI tips and tips, Register for my free newsletter, no stuffed animals just. 💯
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