Mondays are a chore for football fans, but now there is a glimmer of hope.
On January 15, Coors Light announced that it would temporarily change its name to “Mondays Light” in solidarity with people who party too hard on Super Bowl Sunday.
The new name will appear on a limited-time 12-pack, transforming a “Case of the Mondays” into an actual case of beer available for purchase at retailers nationwide.
On January 13, the beer brand launched ads in which the phrase “Mountain Cold Refreshment” was misspelled as “Mountain Cold Ref.”uhshment” in print ads and on a Times Square billboard.
After people took to social media to point out the typo, Coors Light thanked people for catching it. Now, Coors Light reveals it was just a playful nod to Monday Brain.
Coors Light will also air a 30-second Super Bowl ad for the third year in a row, although it has remained tight-lipped about what that will entail. As a reminder, last year’s spot featured Lainey Wilson, LL Cool J and lots of beer.
Fans can also enter a competition to win a case of Mondays Light following the commercial broadcast of the big day.
Coors Light isn’t the only company in recent memory to launch an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
And in September 2024, The Campbell Soup Company removed the word “Soup” from its corporate name, renaming itself “The Campbell’s Company.” The permanent change lasted a century and was due to the sale of vegetables, snacks, salsa and more, in addition to soup.
