How can Hollywood Studios like Disney get children out of YouTube or video games like Fortnite and Minecraft and in cinemas?
The best answer so far this year seems obvious with hindsight: a film on Minecraft itself.
Observers of the film industry were caught up in the way “a Minecraft film” did last weekend. Warner Bros.’s film. And legendary studios has opened up to $ 313 million worldwide, including a screening of $ 163 million in the United States, which has more than doubled estimates.
Box -office analysts – who are adults – may not have fully achieved what a minecraft feeling among Gen Z and Gen Alpha.
“It was an extremely underestimated film, in terms of potential performance at the box office,” Business Insider Paul Dergarabedian told Box-Office at Comscore.
Everyone in Tinsel Town surely takes on the success of the film, including the leaders of Hollywood Titan Disney, which is full of famous franchises, but has an uneven history with video games.
Hollywood video game wars increase
The spectacular beginning of “A Minecraft Movie” is logical given how fans of video games presented themselves in theaters, said David A. Gross of a film consultancy.
“Films based on video games are no secret,” said Gross, noting successful films based on Super Mario, Sonic The Hedgehog, Rampage, Uncharted, Angry Birds and Pokémon.
However, the success of the film Minecraft is another moment of return for the studio heads.
“Each studio leader is really examining this right now and says:” How can we amplify – or go up our participation in the video adaptation category? “,” Said Dergarabedian. He added that “they exploit the chests – without puns – for the intellectual property they can have or that they could acquire who is in the field of video games.”
If video games exceed superheroes like the next Mega-Tret movie, it could reshape Hollywood.
Universal Studios could be a big winner because he has a solid relationship with Nintendo and has already scored big success with the Super-Mario Super Mario and “Five Nights at Freddy’s”. And although Warner Bros. still needs hero because he restarts his DC Comics franchise with “Superman” this summer, his success with “A Minecraft Movie” will set up a potentially lucrative suite.
Disney could have a secret weapon
Disney could suffer the most in a superhero change, given its success with Marvel films and spotted performance with video games.
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The mouse house has relied heavily on the aftermath and remakes recently, with mixed results. This strategy gave Disney the three largest films of 2024, but the lower performance of “Snow White” last month suggests that the plan is far from infallible.
Would it be time to drive out a new successful intellectual property? If this is the case, Disney can have an ace in the hole: its $ 1.5 billion investment in Epic Games, which is the company behind Fortnite.
A film on Fortnite, one of the most popular video games in the world, could be a milk cow for Disney. If it is executed correctly, such a film could perfectly find the balance between familiarity – the backbone of Disney beloved franchises – and the novelty because the film would be fresh for the public.
Although Disney does not seem to actively do much with its investment in Epic so far, it could end up being the breakthrough of the IP only its cinematographic business needs.
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