Three well-known names in the UK have been fined a combined £ 495,000 for sending hundreds of millions of unwelcome messages to consumers.
The fines follow complaints from members of the public who received emails and marketing texts that companies sent illegally without their permission.
We Buy Any Car has been fined £ 200,000 for sending over 191 million spam emails and 3.6 million intrusive text messages to people who requested an online valuation of their vehicles.
Saga has been fined a total of £ 225,000 for instigating 157 million emails between its services and personal financial services which were sent using partner companies and affiliates.
Saga Services (£ 150,000) and Saga Personal Finance (£ 75,000) have received execution notices ordering them to stop all illegal direct marketing within 30 days or face prosecution.
Sports Direct has been fined £ 70,000 by the Information Commissioner’s Office (ICO) for illegally sending 2.5 million emails without consumers giving their consent to receive emails. marketing emails or SMS.
Andy Curry, ICO Investigator, said: “Getting pinged your phone or constant spam messages on your laptop from a company you don’t want to hear is frustrating and intrusive.
“These companies should have known better. Today’s fines show that the ICO will tackle unsolicited marketing, whether the posts were orchestrated by a small business or organization, or by a big last name. .
“The law remains the same and we hope today’s action sends a chilling message that members of the public should uphold their choices and their privacy.
“Businesses that want to send direct marketing messages need to get people’s consent first. And people need to understand what they are consenting to when providing their personal information.
“The same rules apply even when businesses use third parties to send messages on their behalf.”