It can sometimes be difficult to describe the decisions taken by the brains of large companies which manage large entertainment companies without seemingly insulting, just not to describe precisely what they said and done. Take the comments made this week by Warner Bros. Discovery CFO Gunnar Wiedenfels, which we are just going to go ahead and assume that massive heaps in this role that he could make us black on an island remote to chase sport on a whim. (Dear Gunnar: please no!) Wiedenfels (by THR) Recently addressed questions about this week’s decision to reintegrate the company’s streaming service, a name that no one liked, as HBO Max, with which we were all good. And can you believe it? The answer turns out that people like the products they associate with quality, and not have a cubic ton of reality TV in the throat in the throat.
Or, in Wiedenfels’ words: “The market has spoken here, and quality is the real differentiator.” To put it more clearly: the basic hypothesis behind the maximum brand, which viewers would flock to the large bug bug bug bugs during the decades of quality equipment in the HBO libraries and other brands of Warner Bros., does not seem to have been the case. And honestly, this language still does not seem stupid enough to match the moment. How about “people like good things and don’t like bad”? HBO has, through the frankly intimidating work of hundreds of creators, has created a brand for itself as a provider of a large part of the best television in the modern era; It is deeply depressing that one of the largest entertainment companies on the planet had to spend as much money to understand that people could respond to this promise of quality.
Here is the longer declaration of Wiedenfels, which he made at the Moffettnatnathanson Media conference, Internet and Communications this week: “What really differentiates us, which really swings the needle with regard to growth dynamics is quality. This is the quality content that we can produce in a way that no one else can. ” He followed what is certainly feel Like a tacit admission that the flood which accompanied Max’s rebounding did not play exactly this force: “There was a lot of everything on the market. And we were obviously out of the door with a combined wallet, with our discovery networks and HBO. ”
- The discovery of Warner Bros. Abandoned, thanked Streaming “HBO Max”
- So long and thank you for all the headache, HBO Max
