The Samsung CES 2025 press conference starts soon, but the Korean electronics giant has already announced quite a few new products. Among the big items already announced: New Frame televisions, new monitors and even a new surround sound format. Don’t expect any news about Galaxy phones: Samsung will detail the next Unpacked event soon, where it will give us all those details in due time.
Watch the Samsung CES 2025 live stream
You can watch the Samsung CES press conference as it happens here. The stream will begin on Monday, January 6 at 5:00 p.m. ET.
Follow CES 2025 updates in real time on our liveblog
We’ll highlight key events from Samsung’s presentation as they happen.
Live164 updates
As CES rages on, there has been some interesting news outside of Las Vegas as well. For example, Apple said it plans to release an update “in the coming weeks” that will make it clearer that notification summaries are generated by AI. In the event of future incidents where Apple Intelligence misrepresents an alert from a news organization’s app, for example, people will be able to more easily see that it was Apple Intelligence (as opposed to, for example, at the BBC).) who writes the sentences for these summaries.
Now that Samsung is done, the next press conference on our list for today is Sony, which will take place at 5 p.m. PT (that’s about 2 hours from now, if I’m correct did my calculations). Of course, there are other companies offering in-between events, like Zeekr. CES is a great place to learn about companies you may not have heard of before.
But not before announcing the date of the upcoming Samsung Galaxy Unpacked 2025 event by showing the details on a slide. This will take place on January 22, 2025.
We get a summary of how Samsung discussed the assistance AI will provide in the home. And there he was, he offered his best wishes and closed the press conference.
JH Han is back, which means we’re probably done.
We get an overview of various competitions and programs for young people that help develop job market life skills and much more.
Samsung AI now knows how to separate dialogue volume, but not background noise, during real-time translations.
Settings will sync to new devices, including your Bixby preferences. Voice guides will be available for visually impaired customers on touchscreen devices later this year.
Corporate Sustainability Center Vice President Inhee Chung is now on stage. Accessibility is the next topic on the agenda.
We’re treated to a rehash of last year’s Harman car ads, as well as upcoming avatars that will serve as traveling companions.
SmartThings will also give a helping hand to Hyundai electric vehicles in the near future. This will help you with everything from charging to locating your care in a full parking lot.
SmartThings is even coming to ships, he says. Lots of crowd response on this. Over to you, Boaty McBoatface.
Earlier, here are the details of Samsung’s Galaxy Book Pro5 lineup that the company talked about on stage a few minutes ago.
He talks about all the ways the platform can use AI to manage multiple stores or entire hotels.
A SmartThings Pro enterprise solution is the first to be implemented. This is a review of previous announcements.
Sean Michael from Display Product Marketing is now on stage. I guess AI on TVs will be the next step?
What to expect at the Samsung CES 2025 press conference
Samsung’s CES 2025 theme is “AI for Everyone: Everyday, Everywhere.” (If that sounds familiar, that’s because it’s nearly identical to the CES 2024 theme.) The company posted a litany of early CES announcements in its online newsroom, touting upgraded refrigerators and appliances by AI with integrated screens. Whether or not it comes with better AI intelligence, we hope to see more of the two-time CES veteran Ballie robot – ideally with an actual release date this time.
Otherwise, expect Samsung to provide more details on its first previews. Samsung announced new TVs, new soundbars, a 27-inch QD-OLED gaming monitor, and the company is teaming up with Google (!) to offer Eclipsa, a new 3D audio technology that apparently aims to be an alternative to Dolby Atmos and DTS.