Usher brought the songs and celebrity appearances to the field during his Super Bowl halftime performance on Sunday, and while he shouted his pride at taking the big stage, there’s one thing which he did not receive: paid.
There may have been a giant marching band, dancers on roller skates, a red piano and a line of big stars and much more during the 13-minute performance, but it turns out the singer didn’t get His part.
Why wasn’t Usher paid to perform at the Super Bowl halftime show?
You might think the NFL would be willing to pay top dollar to get such an iconic lineup of halftime performers. The truth is that entertainers who perform at the Super Bowl halftime show historically earn nothing.
In a 2016 interview with Forbes, NFL spokesperson Joanna Hunter said, “We don’t pay artists. We take care of the expenses and production costs.
If they don’t get paid, what’s in it for the artists?
Even though halftime performers do not receive a salary from the NFL for their time and efforts, they ultimately reap financial benefits through their guaranteed exposure to millions of people.
Through halftime performances, artists have an unrivaled opportunity to promote their new albums or singles, driving traffic to their upcoming tours or latest projects.
In 2020, Spotify reported that Shakira’s Super Bowl LIV halftime performance increased her streams by 230%, while Jennifer Lopez’s increased by 335%.
In 2018, Justin Timberlake’s halftime show increased its sales gain by 534%.
In Usher’s case, the Grammy Award-winning musician and entertainment icon will embark on a 2024 tour titled “Usher: Past, Present, Future,” which will begin in late summer. The tour is expected to make a several-night stop in Chicago.
Tickets will go on sale to the general public one day after the Super Bowl performance.
His latest album, “Coming Home,” was also released on February 9.
See photos from Usher’s Super Bowl LVIII halftime show
How much do Super Bowl halftime shows cost?
Although Super Bowl performers are not paid by the NFL, the production details can be quite expensive. From fireworks to LED panels to extravagant entrances, here are some of the most notable halftime shows we’ve seen and the costs involved:
- 2001: Aerosmith, NSYNC, $11 million
- 2007: Prince, $12 million
- 2013: Beyoncé, $600,000
- 2017: Lady Gaga, $10 million
- 2020: Jennifer Lopez and Shakira, $13 million
Who performed with Usher during the Super Bowl halftime show?
Alicia Keys first played a small, sparkling red grand piano to sing their duet “My Boo.”
Then SHE would come out playing a solo on an electric guitar with dancers and singers on roller skates while a shirtless Usher changed costumes, in which he too glided across the stage on skates.
Then the crowd went wild as Lil Jon appeared on stage singing a sample of his “Turn Down for What” before Usher began performing one of his biggest hits, “Yeah!” filling the stadium speakers.
Ludacris and William then joined the stage with Usher and Lil John to finish the song while the R&B star danced among a dazzled crowd to close the show.
Usher spoke about what it meant to him to be present at the Super Bowl halftime show, which he called “A performance. 30 years in the making.”