HBO Max will cease all new original programming in parts of Europe and the company will also shut down Cinemax’s TV Everywhere platform, Cinemax Go, as its parent company Warner Bros. Discovery is restructuring.
As Variety reported on Monday, HBO Max Originals like Hungarian drama “The Informant,” Swedish comedy “Lust” and Denmark’s “Kamikaze” will be pulled from service in European territories such as Central Europe, the Denmark, Finland, the Netherlands, Norway, Sweden and Turkey.
On July 31, Warner Bros. Discovery is shutting down the free Cinemax Go streaming service, simplifying the number of streaming services in its portfolio.
The changes will save the company money, keeping it on track for its previously revealed cost-cutting plan, which is targeting a $3 billion savings target. The company has approximately $55 billion in debt and its share price has been steadily declining since the merger between Discovery and WarnerMedia, with its current market capitalization standing at approximately $34.29 billion.
Regarding the removal of European programming, the company told Variety, “As we continue to work on combining HBO Max and Discovery+ into one global streaming service showcasing the breadth of Warner Bros. . Discovery, we are revising our current content proposition on existing services.
The upcoming integration of Discovery+ content into the HBO Max platform continues to be the priority, and the removal of the content is a strategic decision. While other services like Netflix and Disney+ focus on international programming as a way to grow their subscribers, Warner Bros. Discovery focuses on cost reduction.
Variety’s report says shows that are already in production or have previously been greenlit will continue. Additionally, originals in Spain and France have been spared and will not receive the same fate as original content in the aforementioned European territories.
The decision to remove Cinemax Go entirely is a no-brainer since subscribers can no longer use the app on iOS or Android devices, and must instead access the site via desktop.
Cinemax Go is a free streaming service for users with a Cinemax subscription through a pay-TV provider. The goal is to allow subscribers to watch content on the go. However, when HBO Max launched in 2020, Cinemax Go’s app was removed from mobile devices. The Cinemax Go app was previously called Max GO, so the removal was likely done to avoid confusion between the two services.
Cinemax Go original programming is no longer produced, which has been the case since 2020. There are only seven shows on the platform, including “Banshee”, “The Knick”, “Hunted”, “Jett”, “Quarry”, “Stalkers” and “Warrior”. Four shows — “Banshee,” “Jett,” “The Knick,” and “Warrior” — are already available on HBO Max, as are many Cinemax movies, making the need for Cinemax Go more obsolete.
When Cinemax Go officially departs at the end of this month, subscribers will be able to use their traditional TV subscription to watch content on Cinemax, the HBO-owned television network or its other linear channels – MoreMax, 5StarMax, ActionMax, Cinemax, MovieMax, OuterMax and ThrillerMax — or on demand.
Warner Bros. Discovery has undergone a significant restructuring since the merger closed in April, and CEO David Zaslav has left no stone unturned as he seeks to meet his budget as quickly as possible. Not only was CNN+ wiped out less than a month after launch, but the company also scrapped film and TV projects, including the transmission of JJ Abrams’ $250 million HBO show “Demimonde.” . CEO Zaslav has also eliminated several layers of executives since taking office.
The streaming world seems a little dark lately. Netflix continues to struggle with budget cuts that mean over 400 employees and contractors lose their jobs. Further layoffs are also expected with HBO Max, due to the announcement of the end of original programming in the European region.