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Vivek Ramaswamy suggests only ‘low IQ’ candidates spend on TV ads after learning his campaign will no longer buy airtime

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Entrepreneur Vivek Ramaswamy suggested Tuesday that only “low IQ” political candidates are spending money on TV ads after a report said his campaign would no longer spend money on TV spots with just weeks to go. first nomination competitions.

The Ramaswamy campaign has stopped buying cable ads and currently has no television ad reservations booked ahead of the Jan. 15 Iowa caucuses and the Jan. 23 primaries in New Hampshire, first reported NBCNews.

“That’s inaccurate — we haven’t stopped all TV spending,” Tricia McLaughlin, a spokeswoman for Ramaswamy’s campaign, told the Post.

Ramaswamy, however, dismissed the importance of TV ad spending in a tweet Tuesday, acknowledging that his campaign was “doing it differently.”

“Presidential TV ad spending is idiotic, with a low return on investment and a trick political consultants use to bamboozle candidates with low IQs,” the 38-year-old biotech entrepreneur wrote on X .

Vivek Ramaswamy’s campaign spent significantly less on television ads last week than in previous weeks. ZUMAPRESS.com / MEGA

“We do things differently. Spending $$ in a way that tracks the data…apparently a crazy idea in American politics. Big surprise coming on January 15,” he added.

The political newcomer’s campaign has spent about $2.2 million on television, digital and radio ads since early November, according to the outlet, which cites data from ad tracking firm Adimpact.

But the campaign’s spending on TV ads declined noticeably in December, from $200,000 in the first full week of the month to just $6,000 last week, according to Adimpact.

McLaughlin claims that Ramaswamy’s campaign is still spending the same amount but is now focusing on nontraditional advertising, arguing that “the polls have barely changed” despite nearly $200 million in combined spending on television ads by all the candidates in the presidential election.

Vivek Ramaswamy
Ramaswamy is far behind Donald Trump, Ron DeSantis and Nikki Haley in the Iowa and New Hampshire polls. ZUMAPRESS.com

“Our spending levels haven’t changed – we’re just following the data,” McLaughlin said. “We strive to bring out the voters we have identified – the best way to reach them is to use addressable advertising, mail, text, live calls and doorsteps to communicate with our voters about the vision of Vivek for America, developing their caucus plan and turning them out.

McLaughlin acknowledged that the change in campaign spending is unusual.

“As you know, that’s not what most campaigns look like. We intentionally structured this way so that we have the ability to be agile and hyper-targeted in our ad spend,” she said.

“Prepare for a major shake-up on January 15,” McLaughlin added.

However, the rest of the GOP primaries are still spending heavily to get on the airwaves before the early nominating contests.

Last week, former President Donald Trump’s campaign spent $1.1 million on television ads; former South Carolina Gov. Nikki Haley’s team spent $1 million; Florida Gov. Ron DeSantis’ campaign spent $270,000; and former New Jersey Gov. Chris Christie purchased $88,000 worth of television ads, according to NBC News.

An average of RealClearPolitics polls gives Ramaswamy just 5.9% support in the Hawkeye State, well behind Trump’s 51.3% support, DeSantis’ 18.6% support and 16.1% support. Haleys.

Ramaswamy faces similar headwinds in New Hampshire, where he has 6% support, behind Trump who has 46.3% support, Haley at 24.8%, Christie at 10.5% and DeSantis at 9.5%.




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