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Use Twitter’s iOS app without creating an account in Twitter’s latest test – TechCrunch

In its latest effort to boost users and specifically app usage, Twitter is testing a new way to engage people: those new to the social network will be able to try out the app without creating an account. The limited functionality will allow those who download the Twitter iOS app (i.e., not Android for now) read tweets, reply to tweets and follow up to 50 users. You will also be able to search for tweets, explore news and trending topics, and receive notifications.

Twitter said the test was available to a small number of users on iOS, but didn’t say if it was limited to a certain number of countries.

This is a significant departure from the current setup of the Twitter app. Currently, you need to create an account even to view tweets on the app. (And to be clear, you can still view Tweets without signing up or registering on the web.)

But while you can read and reply to tweets, you can’t retweet or like tweets without an account, or tweet again in this experience.

You can’t do too much customization either. Twitter allows Try Twitter users to set up limited personalization based on who you follow and where you’ve been. You can change location settings under Settings & Privacy > Privacy & Security > Displayed Content > Explore Settings.

Twitter has long worked to reduce the friction of becoming a Twitter user.

Last year he introduction of third-party login buttons, so that people who sign up or log in can associate their logins with Google or Apple accounts. (This remains an option for those signing up for accounts on Twitter, though it’s moot for Try Twitter.)

Related to this, and more generally, Twitter has come in for a lot of criticism for being too complicated for new people to get started and become regular users of the app – something it has tweaked over the years. making it easier to find accounts to follow. , preloading suggestions based on user interests, and improving mechanisms for tweeting, reading, and filtering content you might not want to see.

In Twitter’s second quarter 2022 earnings results announced last month, the company noted that its monetizable daily active users (mDAUs) — a metric Twitter designed for its own use — rose 16.6% year-over-year. annual to reach 237.8 million. It happens to be in a legal dispute with potential acquirer Elon Musk, which stems in part from a disagreement over user numbers, but its overall effort to grow its base remains a top priority, regardless how it’s going.

App researcher Jane Manchun Wong first spotted the so-called Try Twitter feature, and later product manager Laura Burkhauser confirmed the experience.

Burkhauser also mentioned that the idea behind this test is to let users “get” the Twitter experience — like reading tweets and creating a timeline based on their follows — without creating an account. There’s a degree of upselling here: the hope, it seems, is that once users get used to Twitter’s interface, they’ll sign up for an account to interact with tweets. and publish theirs.

Test experiments are also used by other applications. TikTok, for example, already lets you watch videos as soon as you download the app, so it makes sense for Twitter to remove integration barriers so users can try out its network. And a number of apps let you browse their networks on the web (like Twitter already does).


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