The U.S. Food and Drug Administration (FDA) has approved the sale of Zyn nicotine pouches as a smoking cessation tool.
Thursday’s decision allows 10 Zyn flavors, including mint, coffee, cinnamon and menthol, to remain on the market.
The sachets, made by tobacco giant Phillip Morris, have been on the US adult market for more than a decade as the FDA considered whether to formally authorize them.
Nicotine pouches do not contain real tobacco, unlike other forms of oral nicotine, and have exploded in popularity in recent years.
A nicotine sachet is placed between the gum and lips and slowly releases nicotine, similar to traditional anti-smoking methods like a nicotine patch or chewing gum.
They are similar to snus, a smokeless oral tobacco product primarily used in Norway and also in Sweden, the only country in the European Union (EU) where it is legal. Snus contains tobacco and is illegal in the UK and the rest of the EU, but is permitted in the US.
The FDA’s decision does not mean that Zyn is safe to use, but that it is less harmful than other forms of nicotine and tobacco.
The agency’s statement said the company provided data from a study “showing that a substantial proportion of adults who use cigarettes and/or smokeless tobacco products have completely switched to packet products. newly authorized nicotine”.
Unlike e-cigarettes, which were approved as a way to quit smoking before seeing a surge in their use by children, there is no evidence that teenagers are widely flocking to nicotine pouches in the same way.
Less than 2% of U.S. students report using pouches in the last year, according to the FDA.
The FDA says that even though the products have received approval to be legally marketed in the United States, this “does not mean that these tobacco products are safe nor are they ‘FDA approved.’ “.
“There is no such thing as a safe tobacco product,” the agency said. “Young people should not use tobacco products and adults who do not use tobacco products should not start.”
On Wednesday, the FDA proposed a new rule to cap the amount of nicotine allowed in cigarettes, cigars and hand-rolled tobacco.
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