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Uber to launch shuttles at airports and concert halls

Business

In addition to offering shuttle services at airports, Uber will provide them at select Live Nation Entertainment Inc. concert venues this summer.

Uber headquarters in San Francisco.

Uber headquarters in San Francisco. Michaela Vacheva/Bloomberg

(Bloomberg) — Uber Technologies Inc. is launching shuttle services to and from airports, concert halls and sports stadiums, bringing to the United States a lower-cost service already available in its foreign markets, as the inflation remains stubbornly high.

Uber will work with local fleet providers, who employ commercially licensed drivers, and facilitate bookings at a fraction of the price of its regular UberX ride-hailing service, the company said. In addition to offering shuttle services at airports, it will provide them at select Live Nation Entertainment Inc. concert venues this summer and at Hard Rock Stadium in Miami, where Taylor Swift will perform later this fall as part of his successful Eras tour.

Vehicle capacity will vary from 14 to 55 seats and customers will be able to book and pay for their journeys up to seven days in advance without risk of price increases, the company added.

Uber previously only offered such fixed-route services in Egypt and India, or for employer-paid business travel in the United States, Brazil and Mexico, according to its environmental, social and governance reports.

The company’s investors are increasingly wondering whether it can sustain double-digit growth with new offerings as its overall gross bookings have declined. Cheaper offerings like shuttle service could help it control costs and increase customer engagement. In Egypt, where Uber launched its shuttle service in 2018, the company saw customers take twice as many monthly trips with Uber Shuttle as with UberX.

Uber’s shuttle service was among new offerings the company announced Wednesday at its annual product event in New York, including the ability to plan lower-cost rideshare trips in advance and a 50% discount for students on the Uber One membership program. The company also announced it was adding Costco Wholesale Corp. as a grocery partner on its delivery platform. Until now, same-day Costco delivery was only available through Instacart, a major competitor to Uber Eats.

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