You can now order restaurant takeout through Instacart thanks to a new partnership with Uber Eats.
Instacart customers will be able to order from “hundreds of thousands” of restaurants through a tab on the delivery service’s restaurant-only app, the company announced Tuesday.
Restaurant orders placed through Instacart will be picked up and delivered by Uber Eats workers. Users of Instacart+, the company’s paid subscription service, will receive free delivery on restaurant orders over $35.
The partnership, which will roll out over the coming weeks, allows customers “to easily meet all of their grocery needs from one app,” said Fidji Simo, CEO of Instacart.
“Whether it’s ingredients for a beloved family recipe, a meal prepared at a nearby grocer, or takeout from a favorite restaurant, customers can now get the food they want from retailers and restaurants they love, all within the Instacart app,” Simo said. .
“You could say we’re a threat to DoorDash both independently and as a team,” Uber CEO Dara Khosrowshahi told Bloomberg about the partnership, adding that Uber will have access to Instacart’s base of mainly from suburban consumers thanks to the partnership.
DoorDash controls about two-thirds of the U.S. food delivery market, according to Bloomberg Second Measure.
Getting into restaurant delivery is the latest way Instacart is expanding its business into new areas. The company plans to have thousands of its Caper carts, which allow customers to call up products as they place them in the cart, in stores by the end of the year.
Instacart is also trying to grow its advertising business, both through its website and app as well as its Caper carts.
Do you work for DoorDash, Instacart, Uber Eats, or another gig delivery service and have a story idea? Contact this journalist at abitter@businessinsider.com
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