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UAE Healthcare Provider Burjeel Holdings Names Shah Rukh Khan Brand Ambassador


By CNBCTV18.com STI (Update)

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The partnership was confirmed at a ceremony held in Abu Dhabi. The Indian actor will appear in a cross-platform regional advertising campaign for the healthcare group which will be unveiled in the coming weeks.

Burjeel Holdings, one of the leading private health service providers in the MENA region and one of the largest in the United Arab Emirates, has teamed up with superstar Shah Rukh Khan as its newest brand ambassador.

The partnership was confirmed at a ceremony held in Abu Dhabi. The Indian actor will appear in a cross-platform regional advertising campaign for the healthcare group which will be unveiled in the coming weeks.

The partnership with Burjeel Holdings marks the first healthcare ambassador role for Shah Rukh Khan.

Burjeel Holdings, which operates 39 hospitals and medical centers in the MENA region, hopes to capitalize on the immense popularity and credibility enjoyed by the actor internationally as he connects with a growing number of people traveling to the UAE for their medical needs and also expanding its global research. partnerships while developing its operations through the GCC.

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“Healthcare is an industry we can all identify with and have had experiences with. Visiting Burjeel Medical City and listening to Dr Shamsheer Vayalil was both insightful and inspiring. Meeting employees and witnessing the immense passion and pride they have in their work was humbling. They truly live the value of being for the people, by the people, and I’m thrilled to be part of that story,” Mr. Shah Rukh Khan said.

Founder and CEO of Burjeel Holdings, Dr. Shamsheer Vayalil, said, “Mr. Shah Rukh Khan embodies excellence and, as a global superstar, has won the hearts of millions across the region. Burjeel Holdings and Mr. Shah Rukh Khan share a common desire to enrich and transform people’s lives.”

“His personality and principles resonate strongly with the Burjeel Holdings brand. This partnership reflects our core values ​​and inspires us to continue serving the community through world-class healthcare in the region and beyond,” he said. -he adds.

Burjeel Holdings’ partnership with Shah Rukh Khan follows the recent announcement of its planned expansion into the Kingdom of Saudi Arabia (KSA).

The company has signed a Memorandum of Understanding (MoU) with Saudi Arabia’s Ministry of Investment, which will allow it to seek opportunities to invest up to $1 billion in the Kingdom by 2030.

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