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Twitter launches verified accounts in 3 colors

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All verified individual humans will have the same blue check on Twitter, Elon Musk said.

Washington:

Twitter’s updated account verification program has finally launched.

Previously every account had a blue tick now there is a development in which some accounts have become Gold.

Last month, CEO Elon Musk took to the microblogging site to make the announcement. “Sorry for the delay, we’re tentatively launching Verified Friday next week.” he posted.

“Gold check for businesses, gray check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated prior to check activation,” the SpaceX owner added.

He previously tweeted about using different colors for different organizations and individuals, but only recently elaborated on the details.

“All verified individual humans will have the same blue check, because the limit of what constitutes ‘notable’ is otherwise too subjective.” He tweeted.

According to a report by The Verge, the microblogging platform’s “Twitter Blue” subscriptions were rolled out despite warnings from Twitter’s trust and safety staff.

Soon after, many “verified” accounts started impersonating well-known personalities or brands.

The chaos began with a fake Nintendo account, which posted an image of well-known gaming character Mario raising a middle finger to the Twitter bird.

Meanwhile, another fake Twitter account has emerged for “Eli Lilly”, the pharmaceutical company. He had tweeted that insulin had become free.

According to a report by The Verge, this has pushed many advertisers off the platform. Subsequently, Musk pulled the $7.99 service a few days after its release.

Musk took the matter into his own hands and tweeted that any account attempting to impersonate someone else would be disabled unless its user declared it a parody account.

As for the current multi-color verification system, Musk called it “painful, but necessary.”

He claimed a “longer explanation” of how the system works would be released “next week”.

(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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