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Twitter Blue to relaunch at higher price on Apple after Musk complaint

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  • Twitter Blue’s relaunch was suspended in November after a wave of impersonations.
  • It was suspended again after Elon Musk tried to avoid Apple’s 30% App Store fee.
  • Twitter said subscription would be relaunched for an additional $3 on iOS.

Twitter said its subscription service, Twitter Blue, will relaunch on Monday for $8 a month, but users who subscribe through the app on their iPhone instead of Twitter’s website will have to pay an additional $3.

“We are relaunching @TwitterBlue Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue tick,” the company said in a Tweeter Saturday.

The latest version of Twitter Blue, which allowed users to pay for verification by blue check, was originally launched in November shortly after Elon Musk’s takeover. He was quickly suspended after a wave of impersonations.

Musk again suspended the launch in late November as he attempted to circumvent the 30% charge that Apple’s App Store takes on most of its sales. Musk has accused Apple of monopolistic practices and has already said the fees were “literally 10 times higher than they should be”.

Musk also claimed that Apple had “threatened” to remove Twitter from the App Store, but later called it a “misunderstanding” after meeting with Apple CEO Tim Cook on November 30.

Twitter said the new Twitter Blue will include the ability to edit tweets and upload 1080p videos, as well as a color-coded checkmark system: blue for paid users, gold for businesses, and gray for “accounts.” governmental and multilateral”. The company didn’t say what would happen to existing accounts with blue checkmarks that don’t fit into those categories.

Twitter Blue followers will also be able to change their display name or profile picture, but will temporarily lose blue verification until their account can be reviewed, the company said.



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