TV networks like Fox and ABC finally understood how to increase the grades

• The television public has shrunk for years.
• But it turns out that if you broadcast large live television programs on the services that people use – like Hulu – people will watch them there.
• This helped increase the notes of the Oscars of this week, the Super Bowl of last month and the Olympic Games from last year.

Radical idea: what happens if the television networks, which find it difficult to keep their audience, broadcast their largest and most popular programs?

I know, I know: it is not a radical idea. And television guys have been doing this for years, and that hasn’t helped.

Except it looks like has help. It turns out that if you let people broadcast the biggest shows on television – live, to see sports and direct award shows and to see – more people will Look at them.

We have obtained a new confirmation of this this week when Disney announced that it had made notes for this year’s Oscars by broadcasting them on its Hulu service.

Although Disney did not provide a complete escape from his audience on Hulu compared to conventional television, he said that the vision of phones and other devices – the majority of which were probably from Hulu users – increased the notes of 1.65 million viewers, for a total of 19.7 million viewers.

It is a tiny increase of 200,000 viewers compared to last year’s emission. But at a time of rating reduction, it was enough to make it the most popular Oscars in the past five years.

Meanwhile, Fox, which broadcast the Super Bowl last month on its Tubi service, said that 13.6 million people watched the match this way. This helped make it the most watched super bowl in history, with nearly 128 million viewers.

And last year, Comcast said that around 13.5% of its public in the summer Olympic Games came from streaming, its peacock service representing most of this. This contributed to creating a huge increase compared to the Olympic Games in the previous summer (the fact that last year’s matches were in Paris, which allowed an American audience to watch live that previous games in Tokyo is also significant).

It is therefore three examples, and the law of journalism means that it is officially a trend. But it is also completely obvious. How is it that the guys on television do not do that before?

The answer to it is a bit complicated. An answer is that in some cases they to have has already broadcast this thing. It was possible to broadcast the Super Bowl (legally) for many years – generally via a diffuser site or a dedicated application. And in some cases, it was retained by contractual clauses intended to protect the local television channels of the broadcasters, who did not want to lose streaming eyelashes.

But the really big change that has occurred is not only that the guys on television broadcast – it is how They are streaming. By putting events on large well -distributed applications, television guys find the public where they are.

If you could only broadcast the Oscars via an ABC site or the Super Bowl via a Fox site, it is unlikely that you would see a serious increase in the public, because the cord / cord cord cut public would probably not find them.

But Hulu, for example, has 54 million subscribers. Tubi has around 100 million users. It turns out that putting big events live on them – the same kind of events that always attract a large audience on regular television – will also work there.