The Easter Easter Roller of the White House 2025 has become the company.
President Donald Trump and First Lady, Melania Trump, will welcome guests in the Southern lawn on Monday to celebrate the annual event. Organized for the first time by President Rutherford B. Hayes in 1878, the White House Easter egg roll has become a tradition which now includes 30,000 eggs.
Friday, the White House unveiled the complete list of the event partnerships, revealing what seems to be another effort of large technological companies to do well with the Trump administration.
Meta will offer a “photo experience and a photo-ai opportunity”, while Amazon will provide a reading corner and a “family photo opportunity celebrating reading”. YouTube, belonging to Google, organized the Bunny Hop scene.
The New York Stock Exchange also agreed to join and provide a “photo session of the bell”.
The White House used the Harbinger event company to find business sponsors for this year’s event, according to CNN. The point of sale said that offers varied from $ 75,000 to $ 200,000 with logo and brand opportunities. Although the event had sponsors in the past, it was previously closely controlled. Extended brand opportunities are a new territory for the Oval Office.
“I understand that there are corporate sponsors for the roller of Easter eggs,” Donn Donald Sherman, executive director of Citizens for Responsibility and Ethics, in Washington. “What I have never seen before is, in a way, outright solicitation and the use of the White House printer to give the sponsorship of companies.”
Amazon, Meta, YouTube and other companies have sponsored the roller of Easter eggs in the White House 2025. Jim Watson / AFP
The meta-PDG Mark Zuckerberg and the founder of Amazon Jeff Bezos are among the titans of Silicon Valley who have worked to become a service with Trump in recent months. The couple, alongside the CEO of Openai, Sam Altman and others, promised $ 1 million to the Trump inaugural Committee last December.
In January, Zuckerberg appointed the long-standing Republican Joe Kaplan as Meta politicians, replacing the former British Deputy Prime Minister Nick Clegg. Meta also announced several policy changes in the way he moderates the content, in particular third -party facts – A decision probably meant to appease Trump, who once continued Zuckerberg and threatened him with prison after Facebook prohibited Trump’s account after the Capitol riots.
Bezos, who also owns the Washington Post, prevented the newspaper from having the former vice-president Kamala Harris approved in the 2024 elections. In February, Bezos also rocked the postal section of the post, saying that she would now focus on the defense of “personal freedoms and free markets”.
For its part, Google also donated $ 1 million to the Trump inauguration fund. A YouTube spokesperson told Business Insider that his participation in the Easter Easter Roller of the White House “has become an annual tradition, and we do so in accordance with the administration process”.
It is the third consecutive year of the technology giant that participates in the roller of Easter Easter of the White House. “Our goal is to provide children with the opportunity to meet their favorite creators, and we are impatient to have a presence again this year,” the statement said.
A spokesperson for Amazon refused to comment. Meta, the New York Stock Exchange and the White House did not respond to a request for comments.
Partnerships come as the technology industry is sailing on Trump’s current business war with China. Commerce Secretary Howard Lungick said technological companies would be excluded from reciprocal rates, but could be subject to additional prices in the near future.
Before the event, Melania Trump shared an X Post thanking the White House staff.
“While families across the country come together to celebrate Easter, I extend my gratitude to the dedicated staff of the East Wing for their tireless effort to prepare the next roller of Easter Easter of the White House,” she wrote on X. “This darling tradition, rooted in history since 1878, brings joy, narration and laughs to American children. memorable day, Monday. “
businessinsider
