Trump’s prices harm Hollywood hopes for the return of television and film in 2025

A year ago, Hollywood rallied around the motto, “Survive Till ’25”. The industry hoped that it would come back to growth after a decline caused, in part, by reinstatement banners in their aggressive expenses.

But three months after the start of the new year, the hopes of a return are on the way. The production was already down, and now Hollywood has the impact of Trump’s prices to worry.

The prices could weaken the economy and reduce consumption spending and advertising that animate the television and cinema industry. In a slowdown, people could book fewer trips to Disneyland, buy fewer cinema tickets and live events and cut their subscriptions in streaming.

“Everyone was trying to think about the recovery and would be a year of increase, but I think these prices throw a shadow on the growth prospects that Hollywood had,” said Scott Pardy, consultant in media industry at KPMG US.

‘It’s terrible there’

Hollywood already felt discomfort before this week’s new prices.

“It’s terrible there,” deplored a reality TV producer.

“DREC,” said an entertainment lawyer to summarize the atmosphere.

Syndance films sales, which can generally be counted to define the market, started slowly and the box office has been lamentable, said this person.

“People still want to be entertained,” they added. “But the studios have spread too much to follow the streaming so that they must correct.”

During the first two months of the year, American orders for shows dropped by 20% from one year to the next to 390 titles, according to data from Ampere analysis. Ampère had previously predicted that total production expenses by the main players, including Netflix, Amazon and Disney, would be flat in 2025.

The box office does not seem good either.

In a new forecast, Gower Street Analytics revised its prospects in 2025 for the national box office at $ 9.5 billion, against $ 9.7 billion, citing a lack of success in the first quarter. The revision of its December forecasts represents an increase of 8% compared to 2024 but a decrease of 17% compared to the average of three pre-countryic years.

By looking at a broader behavior of consumers, Hollywood also has the ascension during YouTube.

YouTube now represents more than 10% of the visualization of television, threatening to eat in traditional television and the consumption of films. Investors pay money into the economy of creators fed by YouTube. Last year, agreements for businesses like Dude Perfect and Influencers Agency Timeline.

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The historic stockings

A new filmla report, the Hollywood film’s office, painted a dark image of the center of industry.

The levels of occupation of the solid scene, which were historically in the 90% range, fell to 63% in 2024. The number of projects and days of shooting – the latter particularly reflects the loss of work due to the drop in the number of episodes – were at their lowest level since 2018 (with the exception of the Pandemic 2020 year, when production was mainly closed).

Wall Street had bet that the studios would continue to spend in streaming wars and keep the sound stages full, but this betting bet.

An exodus during productions in entertainment centers at a lower cost outside the country left us sound internships to fight for a smaller number of productions.

“Everyone reduces their prices from previous years,” said Hal Rosenbluth, president of the Kaufman Astoria studios. “I’m 45 years old – I have never seen it like that.” Rosenbluth said that on the right side, his phone rings more recently with potential productions, a sign that activity could resume later in the year.

Glimmers of Hope for Legacy Film and TV Companies

On the positive side, the banners of Disney and Warner Bros. Discovery are starting to show profitability.

And if people exchange entertainment spending, it could be positive for free or supported streaming services.

Trump’s prices could also trigger reprisal actions abroad, which could mean that the benefits of the film could disappear and bring back productions in the United States.

Already, production has gone slightly to the United States. AMPERE noted that in the first quarter, around 43% of the main world streamers commissions were carried out in North America, compared to 36% in the first quarter of 2024 – although still decreasing 53% in the first quarter of 2021.