We do not know how the prices on Tem and Shein could go, but none of the companies is ready to wait before revising their price models. In the announcement of Shein, the fashion retailer only explained that he “will make prices adjustments from April 25, 2025”, due to the increase in operating expenses. And Temu published an almost identical statement, reported in News.
American buyers are already decreasing retail expenses, noted CNN last month, while many reports documented precipitation to buy large items such as laptops or smartphones before the prices are launching. The question of whether the price increases are significantly dissuading TEMU and Shein Shoppers in the long term, however, is uncertain.
The Guardian noted that American buyers could eventually yield and pay more for items simply because these platforms could remain the cheapest option. Even Amazon based in the United States cannot escape prices, Chinese sellers warning price increases last week and CEO Andy Jassy generally providing that prices will probably be transmitted to consumers.
ARS could not immediately assess whether the trafficking of Shein or Temu increased after announcing imminent, but similar price increases, suggests that TEMU has reduced remunerated advertising, resulting in 80% drop in paid research traffic. This potentially suggests that if Temu cuts the corners of advertisements, it could also hunt buyers, potentially destabilize the price models of the platform more.
Before the next wave of market disturbances, Shein encouraged customers to “do shopping now at today’s prices” to get the best good deals before the prices.
“We are doing everything possible to maintain low prices and minimize the impact on you,” said Shein.
