3 – Big 4:25 p.m. late windows
So much attention as games at prospective hours Garner, if you ask the networks, they will tell you the time slot that they want to position the most attractive games is the national window at 4:25 p.m., which generally draws the highest notes in the regular season.
The Bills are found in four of these games this coming season with two broadcast on CBS and two on Fox. But all are week 9 or later.
The first, in week 9 (November 2ND) is a familiar enemy while the Kansas City Chiefs return to the Highmark stadium for a kick -off at 4:25 p.m. (CBS). Buffalo beat the chiefs in each of their last four regular season meetings, but Kansas City took each of the last post-season games with the Bills. It’s 10th It is time for Bills and Chiefs to compete since 2020.
Last year, the Bills and the Chiefs met during the week 11, also a window match at 4:25 p.m. on CBS and attracted a record of 31.2 million viewers. It was the most watched regular season match since 2007, excluding Thanksgiving matches and Christmas Eve. The match was also the fourth match watched in a national broadcast window dating from 1988.
“The truth is that the 4:25 p.m. window is always our most watched window,” said North. “It is difficult to reproduce these figures as a prime time when we arrive at 11 p.m., Eastern time because people have to fall asleep because they have work the next day. This window at 4:25 p.m. is still our Sunday afternoon at 4:30 p.m. and we are trying to make invoices in four of them is a test of the brand and the star brand in the quarter.
The next two Buffalo games at 4:25 p.m. are consecutive in week 13 in Pittsburgh (November 30th – CBS) and week 14 against cincinnati (December 7th – FOX).
The last game of 4:25 p.m. is in the week 17 against the title champion of Super Bowl Philadelphia Eagles (December 28th – FOX).
Buffalo appeared in three Window national games at 4:25 a.m. last season 11 to 15, including 2-1 in these matches with victories on chiefs and lions.
