Tinder announced Thursday that it is rolling out a new way for its users to find something extra for the upcoming year-end wedding season. Starting today, users will be able to join the “Plus One” option in the app to signal that they are looking for a date for a wedding or that they are ready to be one. The new feature can be found in the Explore section of Tinder, which launched last month and offers ways to discover matches by interests and more.
“We know a lot of our members are looking for a Plus One for their upcoming wedding and we’re excited to now give them a way to do just that on Tinder,” said Kyle Miller, vice president of product innovation at Tinder, in a blog post.
Tinder is also teaming up with WeddingWire, a wedding planning resource company, to help single guests cover the costs of the wedding season with a new wedding grant giveaway.
Starting today, the first 100 Tinder users eligible to join Plus One will receive $ 460 to help cover costs associated with upcoming weddings, such as travel, gifts, and accommodation. WeddingWire has found that guests spend an average of $ 460 to attend a wedding, which is why this amount was chosen for the giveaway.
Tinder says users are already gearing up for wedding season, as mentions of a “plus one” in Tinder bios have increased 45% since the start of the year. With this latest feature, Tinder users will be able to directly search for a date for a wedding instead of having to sort through indifferent applicants.
This latest launch comes as Tinder rolled out new features to engage with users and give them more options to find and interact with dates. For example, the aforementioned new Explore section features events, as well as new ways to discover matches by interests. It also allows users to dive into quick conversations with others before a match is made.
Tinder also recently teamed up with Lyft last week to allow users to pay for the ride to their date. The feature doesn’t require users to swap addresses or locations and instead allows you to send a credit to your date that allows them to book a ride.
In addition to these social features, Tinder has also focused on releasing security tools for its users. For example, the company announced in August that it plans to make voluntary identity verification available worldwide. In June, Tinder released a feature that allows users to download their phone contacts and block certain people they’d rather not see on the app.