- TikTok announced a partnership with AXS to sell concert tickets.
- A new feature in the app allows users and artists to promote tickets to live events.
- The move follows TikTok’s previous partnership with Ticketmaster for a similar feature.
You can now buy concert tickets for your favorite artists on TikTok through AXS.
The social media site announced that users in the United States, United Kingdom, Sweden and Australia will soon have access to a feature allowing people to discover and purchase AXS tickets to events, the company announced. company in a press release.
What the company calls Certified Artists will also be able to use the feature to promote and link directly to tickets to their own AXS shows, the outlet reported.
“TikTok has become one of the most important global platforms for music content, attracting an incredible community of artists and fans.” Marc Ruxin, chief strategy officer of AXS, said in the press release. “By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless access to purchasing tickets to some of the world’s most iconic venues, festivals and tours.”
This feature is similar to that offered by TikTok and Ticketmaster – whose parent company, Live Nation, could face an antitrust lawsuit from the DOJ over allegations that the company stifles competition among others ticket sellers, the Wall Street Journal reported.
The Ticketmaster feature, launching on TikTok in 2022 and expanding globally in 2023, is another example of the app’s reach among music artists.
Music executives are keenly aware of how the app can take artists from obscurity to fame – or make old hits popular again, as Business Insider’s Dan Whately reported – and are are turning to TikTok as an influential music marketing tool.
TikTok has recently drawn the ire of the music industry as well: The social media app and major label United Music Group are engaged in a battle over how much artists should be paid to have their music on TikTok.
Meanwhile, TikTok’s fate in the United States remains uncertain as lawmakers call for a ban on TikTok if its Chinese parent company ByteDance fails to divest from the app.
TikTok redirected BI to its press release, as did AEG, AXS’ parent company.
businessinsider
