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Tiger Woods, after his separation from Nike, announces a new “Sun Day Red” line with TaylorMade

Tiger Woods is back in action this week and he’s finally revealed his new clothing company.

Woods officially announced the “Sun Day Red” clothing line with TaylorMade on Monday in Los Angeles. The line will include both clothing and shoes with a new tiger logo different from its previous “TW” brand logo. Its official launch is scheduled for May 1.

The announcement comes days before Woods makes his return to the course at the Genesis Invitational, which will mark his first tournament back on Tour since he withdrew from the Masters last April.

Woods announced on social media last month that he and Nike were ending their partnership after 27 years. Woods first signed with Nike in 1996, and he quickly became one of the clothing giant’s most prominent faces. His “Sunday Red” look – which he started wearing for the final round of every tournament because his mother, Kultida, told him it was a powerful color – became one of the most iconic of all. sports.

Woods last wore Nike in competition at the PNC Championship in December, which he played alongside his son, Charlie. His last contract with Nike was reportedly a 10-year, $200 million deal, signed in 2013.

Woods withdrew from last year’s Masters right after making the cut and didn’t play much the rest of the year. He competed in the unofficial Hero World Challenge and the PNC Championship with Charlie, but this week marks his first real test back on Tour. The Genesis Invitational is the third designated event of the Tour season and features a field of 70 players and a leaderboard that includes the top 50 players, ties and anyone within 10 shots of the lead.

Tiger Woods will return to the PGA Tour this week at the Genesis Invitational in Los Angeles

Tiger Woods will make his return to the PGA Tour this week at the Genesis Invitational in Los Angeles. (Mike Ehrmann/Getty Images)

Woods said he hopes to compete in about one tournament a month, depending on his health. He underwent surgery on his right ankle after last year’s Masters, which was just the latest in a long list of injuries, and spent most of 2023 recovering.

Now that he has a new contract and appears at least relatively healthy again, Woods’ comeback is officially underway.

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