Meta’s new social media platform, Threads, got off to a massive start. Threads saw over 30 million new signups and 95 million posts on its first day. It apparently made Twitter owner Elon Musk livid over which he threatened to sue Meta
More than 30 million users have signed up for Threads, the new app developed by Meta Platforms Inc. to compete directly with Twitter, posing the biggest challenge to Elon Musk’s struggling social media platform.
Threads allow users to share text and links, as well as engage in replies and reposts. The app allows users to migrate their existing follower lists and account names from Instagram, Meta’s popular photo and video sharing platform with over 2 billion users, including big brands , celebrities and designers.
Threads got good response
Based on internal data, in less than 24 hours since launch, users have already shared over 95 million threads (or tweets, as some call them) and given around 190 million likes on Threads.
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The app was released Wednesday evening for iOS and Android, a notable departure from the originally scheduled launch on Thursday. The app has garnered considerable attention, currently occupying the top spot among free apps on the App Store, indicating a high level of user interest.
Meta CEO Mark Zuckerberg expressed his vision for a public chat app with over a billion users, noting that Twitter had missed the opportunity to make it happen.
Largely stable, with some reported issues
Despite the large number of signups, Threads has remained stable, with only sporadic reports of temporary issues.
U.S. Representative Alexandria Ocasio-Cortez, with millions of Twitter followers, mentioned experiencing issues with the app, while other users raised concerns about the app’s terms and conditions, which state that deleting a Threads account also requires deleting the associated Instagram account.
Some users have had difficulty accessing Zuckerberg’s messages on the app, indicating that Meta still has work to do. Instagram manager Adam Mosseri acknowledged the lack of some expected features, such as tagging, hashtag search and a home feed for followed accounts, saying these improvements were on their to-do list.
Zuckerberg pointed out that the initial strong interest in Threads is a clear indication of demand. According to Connor Hayes, VP of Product, influential Instagram users have been asking for a text-based app as an alternative without needing to start building a following from scratch.
Musk is livid, calls Threads a hearty app
Elon Musk’s attorney, Alex Spiro, has sent a letter to Meta CEO Mark Zuckerberg accusing him of participating in the “unlawful misappropriation of Twitter’s trade secrets and other intellectual property”. The content of this letter was first disclosed by Semafor media.
Apparently Musk is livid that Threads had such an overwhelming response. By all accounts, it’s one of the fastest growing apps and, according to some publications, the fastest to reach the 1 million, 10 million, 20 million and 30 million mark. users, all in one day.
In comparison, ChatGPT, despite not being a social media platform, held the previous record for the fastest growing user base when it hit its first million. users in 5 days after its launch.
Instagram and Facebook, both owned by Meta, have a reputation for emulating products from emerging competitors, as seen with TikTok-inspired Reels and Snapchat-influenced Stories.
While Meta’s apps have indirectly competed with Twitter in the past by attracting news editors, politicians and high profile personalities, the release of Threads marks the first time Meta has introduced a Twitter-like offering.