Thor: Love and Thunder hit theaters on July 8. But the lackluster reviews from critics (“disappointing and shallow”)described) can keep you going until the movie hits theaters and on Disney Plus.
Disney’s streaming strategy for its theatrical releases has been all over the map. Encanto spent a month in theaters before airing. For Marvel, it was two. West Side Story – Steven Spielberg’s reimagining of the musical – hit Disney Plus about three months after it premiered exclusively in theaters.
For now, it’s a guessing game how long it will take Thor to reach Disney Plus – but Disney has just provided a big hint.
What is the streaming release date for Thor: Love and Thunder on Disney Plus?
Disney has not confirmed a streaming release date forAgain. But Disney unveiled Lightyear’s streaming release date on Tuesday, and with that, it’s a safe bet that Thor will start streaming August 24 on Disney Plus.
During months of pandemic lockdown, Disney let many movies hit Disney Plus to stream the same day they hit theaters. But for more than a year, Disney has been giving its live theatrical releases long stretches of theatrical exclusivity before making streaming an option. Unfortunately, Disney has yet to officially declare a standard length for these theatrical exclusives.
But the company seems content to give its theatrical films 47 days in theaters before releasing them on Disney Plus.
Disney’s last two films both spent 47 days in theaters before hitting Disney Plus: Doctor Strange in the Multiverse of Madness became available to stream 47 days after its wide theatrical release – that’s two weeks faster as Eternals and Shang-Chi and the legend of the Ten Rings. And most recently, Disney announced on Tuesday that Lightyear, its first Pixar movie to hit theaters since early 2020, will begin streaming on Disney Plus on August 3 — also 47 days after its theatrical release.
That’s why August 24 is the date to look forward to. That would mean Disney has Thor: Love and Thunder following the same 47-day schedule.
With Disney appearing to embrace that 47-day window, it’s also moved closer to the standards of other major studios, which have largely shifted to theatrical exclusivity lasting around 45 days. (There is howeverthis summer.) The good news is that this so-called “window” of time is shorter than it was when Disney first reintroduced theatrical exclusives last year.
Luckily, unlike some other studios, Disney usually confirms the streaming release date of its movies a few weeks in advance, so the official date should be set in early August.
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