Thoma Bravo buys Coupa Software for $8 billion, but will this price satisfy shareholders? • TechCrunch


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It’s the most wonderful time of the year. Of course, we’re referring to that time of year when all the startup chaos continues, and we’re just hanging on to see how it all ends, clinging to our mugs of hot chocolate, as the music appropriate for the holidays ends around us like a warm blanket. Ahhh. — Christina and haje

TechCrunch’s top 3

  • We will have what they have: Ron and alexander wrote last week about Coupa investors warning that a private equity sale would not be good for the company. Well, today we learned that Thoma Bravo is acquiring Coupa as the private equity firm continues its M&A rampage. This should give an interesting view to investors: Ron reports that the company is being acquired for $81 per share, or $8 billion. Some investors were pushing for $95 per share.
  • “Cloudy” skies ahead: Microsoft acquires a 4% stake in the London Stock Exchange Group in a 10-year cloud partnership, Paul writing.
  • This chair is just juuuuus: Acquiring the right furniture is a battle between finding good quality items and finding items that are in stock and don’t cost a fortune to obtain. Nigerian startup Taeillo has raised $2.5m in fresh capital to expand its online furniture store, which it says offers low-cost items at a fraction of the wait time, Tags writing.

Startups and VCs

Fallen FTX CEO Sam Bankman-Fried is due to testify tomorrow before the U.S. House of Representatives Financial Services Committee, reports Jacqueline. The committee is investigating the events that led to the implosion of FTX, which resulted in the crypto exchange filing for bankruptcy last month.

And we have five more for you:

  • Jumping Jack Flash, it’s a CO2, CO2, CO2: Sydney-based Pathzero helps investors track the carbon emissions of their portfolios, by Katherine.
  • It’s time to wear eye masks, maybe: Connie talks to economist Paul Kedrosky, wondering if ChatGPT is a “virus that has been released into the wild”.
  • Where is the money?: A potentially huge shake-up to university endowments, as proposed legislation would require US higher education endowments to reveal where they invest, reports Dominique-Madori.
  • Bringing robotics to more small businesses: Robco partners with $14 million led by Sequoia to bring modular robotics to industrial SMBs, writes Ingrid.
  • i am the gasman: Avarni Builds Comprehensive Dataset to Analyze Supply Chain Emissions, Reports Katherine.

How to Implement a Video SEO Strategy

Picture credits: george (Opens in a new window) /Getty Pictures

For anyone running a website, “pivoting to video” has become a bad joke.

If your startup is shaping its video content strategy, there’s no need for a big change: instead, perform a content audit to identify areas where interactive content can drive growth, such as testimonials, product announcements, and webinars.

In a guide for beginners, SEORadar creator Mark Munroe shares a checklist for preparing a video SEO strategy that increases traffic and generates leads.

“Achieving a sustained increase in web traffic is every SEO strategist’s dream, and video is [a] easy way to do it,” writes Munroe.

Three others from the TC+ team:

Tech Crunch+ is our membership program that helps founders and startup teams get a head start. You can register here. Use code “DC” to get 15% off an annual subscription!

Big Tech inc.

The layoffs seem to have hit the gaming world. Ingrid reports that Playtika – a publicly traded Israeli tech company whose online gambling and other gaming titles have been played by hundreds of millions of people – has laid off 610 workers, or around 15% of its staff. It also shut down three of its game titles as part of a broader corporate restructuring.

In the meantime, we’re going to warn you right now, if you’re not interested in anything from Twitter, head over to the stories list. For the rest of you, in today’s “All Things Twitter” roundup, we have a collection of stories, most related to Twitter Blue. Kyle has your details on Blue for Business and that gold check mark you keep seeing, while Ivan writes that Twitter will use phone number verification for future Blue subscriber purchases. Aisha has you covered on the Community Notes feature, and Rebecca reports on the revival of the verification process and what it means for Apple users.

Here is your refuge from the Twitter news:



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