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This door color could net you thousands more when you sell your home

Even in the hottest housing market over the years, it turns out that first impressions really do matter.

If you’re selling your home, you might not realize that the color of your front door can impact what potential buyers are willing to pay for your home, but Zillow’s research suggests it does.

Painting your home’s front door slate blue or black will net you the highest selling price for your home, according to a Zillow survey. Black front doors were associated with the highest bid prices – real and potential buyers said they would be willing to pay $6,449 more on average for a home with a black front door. However, painting your front door black is also riskier than some colors, as people said black was associated with a “heavy” feel and “doesn’t give a positive vibe at all.”

Homes that had slate blue front doors – defined as a “chalky light blue-grey” color – were the most appealing to actual and potential buyers overall, with respondents saying they were more likely to want buy the house and would be willing to pay about $1,537 more than the other door colors.

Least attractive front door colors for potential buyers? Pale pink and cement grey, according to Zillow. Pale pink doors have been described by some buyers as ‘shabby’ and may actually lower the price people are willing to pay, with actual and potential buyers saying they would pay an average of $6,516 less than expected .

Cement Gray didn’t fare much better than Pale Pink. The color light gray was associated with the lowest intention to purchase a home, with respondents intending to bid $1,236 less on average for homes with cement gray doors.


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