new York
Cnn
–
When the world is killing, it is easy to use the purchase.
The feeling has long been pushed on social networks – a quick race towards Homegods or Target, by clicking on an Amazon affiliation link, or by simply following the latest drops of items.
Many Americans, in particular female content creators, repel against overconsumption and undertake to buy less – or even nothing beyond essential elements – as well as not to buy a product they have until that that he has expired or no longer used. The campaigns have now invented names such as “No Buy 2025 Challenge” and “Project Pan”.
Although the undersender has been popular, trends such as the pan project or the finish of beauty products until you reach the pan, saw a resurgence in January. Many continue or start from low or no spending in the light of economic policies recently proposed in the new Trump administration. Donald Trump had presented himself to the presidency of the promise to reduce prices.
“When I win, I will immediately lower prices, from the first day,” said Trump at a press conference in August 2024, targeting dissatisfied voters of the price of goods.
But many Americans did not remember the economy, despite its promises.

Rylee Marcum, a household mother in the center of Florida, participates in No Buy 2025 and does not plan to withdraw at any time this year. His six -year -old family saves anything for something big. Instead, they seek to better afford invoices, grocery store and the replenishment of household items. With the challenge, she says her family saves about $ 100 a week.
“The new administration is a great reason why I do this because I don’t want us to get to Trump’s economy,” said Marcum. “It’s just a little reason … But I don’t think things will improve and I’m afraid for the future.”
Consumer confidence has dropped for the second consecutive month in January, according to Conference Board data, reflecting what consumers think of the current economy and the future reflected by the policies of the new administration.
This means that Americans still feel about inflation.
The prices of the grocery store are up again. The eggs, affected by an aggressive strain of avian flu, approach record prices. Coffee prices have reached a new summit despite the fact that Trump fell a price threat of 25% on Colombia. The prices of beef and orange juice also climb.
The White House confirmed on Friday that it was going to go ahead with an obligation of 25% on Mexico and Canada and a 10% price on China.
For Marcum, no purchase 2025 includes cutting nails and professional haircuts. His family does not eat so much or does not go to the cinema unless it is a special occasion, using free resources like parks and libraries. She said that she “could not afford” to buy impulses from Target and Marshalls.

Sabrina Pare, a Detroit resident who is waiting for her first child this year, also participates in No Buy 2025.
“It is really important to train to buy less now and get into the habit of using what you already have, to find used things, because I think things will become more expensive,” said declared parent.
Generation Z and millennials are also more attentive to the brands with which they line up. This, combined with economic anxiety, creates an even greater desire for involuntary expenses.
Trends are linked to a wider basic sub-consumption lifestyle, which has emerged in response to hacap influencers of new products after new products.

Rebecca Sowden, a 27 -year -old woman from Corona, California, said her inability to control the prices of products and current events had forced her to tame her personal expenses. This year, she wants to maximize her retirement accounts, save to live in the same city as her English husband and reimburse her car loan. In January, with her concert of content-creation, she saved $ 4,272 by committing her expenses.
The commitment was easier in January because the current administration “feeds my fire,” said Sowden, and reduces its desire to contribute to companies which, according to it, do not line up with its values.
“I think I save money – which is good – because wickedness is an excellent driving force,” said Sowden.
Phasse Keel, who lives in the south of Florida, said she has so far saved $ 300 in January. Its frugality includes the end of the impulsive races towards Dollar Tree, only fills lip brilliant and body washing, and cut programs “Buy now, pay later” like Klarna and Afterpay.
She said that the challenge encouraged her to find hobbies apart from consumption.
“Touch the grass because it is not about going to stores,” said Keel. “Go out in the sun and go for a walk – who helped me with (not) shopping.”