The Utah Hockey Club has withdrawn “Utah Wasatch” from the consideration for a new team name, replacing it with “Utah Outlaws” in the vote of fans.
On Wednesday, the NHL’s first year team announced that it would no longer go with “Yeti” or “Yetis” as its official nickname because of the American patent and brands office qualified the “probability confusion “for consumers to other companies and brands that use the name. Utah HC tried without success to negotiate a “coexistence agreement” with Yeti Coolhers LLC to use the name.
The team rather asked fans to vote on three different name options: Utah Hockey Club, Utah Mammoth and Utah Wasatch.
While Mammoth did the Final Four during the initial vote of fans last year, Wasatch was a new option that was referring to a local mountain range and would allow the team to use a “legendary creature of Snow Hill under The form of a yeti “like mascot, according to Mike Maughan de Smith Entertainment Group, who added that Mascot will also be used if the team keeps Utah Hockey Club as his name.
Wednesday evening’s match against Pittsburgh’s Penguins was the first of the four home games where fans would vote on the three options using tablets parked around the Delta Center. The first yields of this vote helped to convince the team to drop Wasatch in favor of Outlaws, seeing little support for the former.
“We listened to your comments and dug all the quality data of the investigation last night,” the team said in a statement on Thursday. “For the name of the team, it is clear that outlaws should be in the mixture instead of Wasatch, so we exchange it.”
The investigation will continue at the arena on Friday, Sunday and Tuesday.
Outlaws was among the first 20 names presented to fans in an investigation last year and was among six finalists after the end of the vote.
Maughan said that the team is convinced that any name wins the fans’ vote should erase the patent and brand process.
“We have an incredible team, and we are very confident that we have a clear path to each of these names,” said Maughan. “We have strategies to approach each of them and feel that we are on a very solid ground while we continue.”
Utah Hockey Club is in its first season to play Salt Lake City. The Arizona Coyotes franchise was sold at Utah Jazz Owners Smith Entertainment Group in April 2024. SEG acquired the franchise, its players and its hockey operations service, although the team is considered A new franchise rather than an extension of the Coyotes’ inheritance.
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