The promotion of products on Tiktok is now powerful enough to influence the vast agricultural economies of the United States and Iran – at least with regard to the consumption of high -end confectionery.
A chocolate bar filled with a creamy green pistachio garnish has become incredibly popular after a series of video clips shared on the social media site. The first piece of sequences praising the taste of the so-called expensive “Dubai chocolate” was published at the end of 2023 and was now seen more than 120 meters, to say nothing about the many follow-up videos.
The result was an international shortage of the vital ingredient, pistachio grains, which are widely cultivated in the United States or Iran. In one year, prices went from $ 7.65 to $ 10.30 per pound, hacking of Giles, Nut Trader CG Hacking, told the Financial time.
The nut was already rare due to the bad harvest from last year in the United States, the world’s leading exporter. Although this harvest is smaller than usual, it was of better quality and was therefore largely sold as whole nuts, always in their shells. This created another shortage of basic nuclei used in the chocolate bars.
Iranian producers, on the other hand, had exported 40% more nut to water in the six months until March than in the previous 12 months.
Dubai chocolate mania can be from the creation of a bar that combined milk chocolate, grated pastry known as kataiFiAnd a pistachio cream garnish. Made by the Emirati Chocolatier Fix swisho, which is only sold to the United Arab Emirates, it has been prophetically given that the name of Punning cannot face it, in reference to a traditional Arab dessert.
Other main chocolate manufacturers, such as Läderach and Lindt, quickly created their own pistachio chocolate products, but now find it difficult to meet international demand. Charles Jandreau, the director general of Prestat Group, who has several Luxury British chocolate brands, told the FT That the demand for bars surprised the industry. “It feels like it came out of nowhere,” he said. “Suddenly, you see it in each store.”
Some stores would have rationed the number of bars sold at some point. Testament, therefore, either to the power of Tiktok influencers, or to the rather more established attraction of tasty chocolate.
