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California NewsUSA

The Super Bowl sets an audience record with 123.4 million viewers, the largest television audience since the moon landing.

By Olivier Darcy | CNN

Super Bowl LVIII was the most-watched television broadcast in a generation.

Sunday’s overtime thriller, which featured the Kansas City Chiefs taking on the San Francisco 49ers, averaged 123.4 million viewers, CBS reported Monday, breaking Super Bowl viewership records.

The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set last year when the Chiefs staged a second-half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The Super Bowl LVIII audience was so big it was getting close the most-watched television show of all time which took place in 1969 when an estimated 125 to 150 million viewers were watching the Apollo 11 moon landing.

The game, which aired on CBS and streaming platform Paramount+, was also simulcast in Spanish on Univision, as well as a kid-centric TV show on Nickelodeon.

The record-breaking Super Bowl capped a strong season for the NFL, which had already broken viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC Championship Game on Fox attracting an average of 56 million of viewers and the AFC Championship Game. averaged 55 million on CBS.

The Super Bowl’s massive viewership was likely a confluence of several factors, including the fact that the matchup took place in a thrilling overtime quarter in which the Chiefs scored the game-winning touchdown with just seconds left. Also in the crowd was pop superstar Taylor Swift, who has sparked increased interest around the Chiefs because of her ongoing romance with tight end Travis Kelce. Swift’s attendance at games attracted legions of her young and often female fans, helping the NFL tap into an additional audience market.

California Daily Newspapers

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