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The Spanish voice of the Dallas Cowboys pays homage to his Hispanic roots


FRISCO (CBSDFW.COM) — As we continue to celebrate Hispanic heritage, we shine a light on the man affectionately known as the Spanish voice of the Dallas Cowboys.

Victor Villalba, was born in Colombia but grew up in Monterrey, Mexico.

He is known to legions of Dallas Cowboys fans as one of the most colorful and electrifying play-by-play announcers and broadcasters of all time.

In a recent interview with Villalba, the announcer said he hadn’t originally planned on a career in a broadcast booth.

In fact, he worked in a company for a long time before he decided to pursue his dream of being a play-by-play announcer.

Villalba said, “One day I realized that I wanted to get into broadcasting because I felt this need to use this ability to start speaking without knowing what I was going to say.”

His play call is considered by the NFL’s gold standard.

He adds that connecting with fans who know him to call games is one of his favorite parts of the job.

He said, “When I hear it’s one of those things you say, that’s why we do that…that’s why.”

Villalba is heavily involved in a recent effort by the Dallas Cowboys to expand marketing and broadcast presence in Mexico where countless Cowboys fans support Team USA.

It was only recently that the NFL allowed the Cowboys to be one of nine teams officially allowed to market their brand internationally.

According to Villalba, it’s something that speaks to the power of the Cowboys’ Hispanic fanbase.

Villalba said, “It’s a very unique and very forward-thinking relationship with TelevisaUnivison which is a giant in Mexico… There’s no doubt that in Mexico the Cowboys are still number one.”

Villalba spoke about honoring his Hispanic roots saying, “It’s a responsibility to reflect and demonstrate that I’m Hispanic. I live in this country and I’m really proud of it. I think that sums up for me what “It’s Hispanic heritage. It’s a moment of appreciation from my culture for our culture.”


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