Last month, Warner Bros. Discovery announced his plan To start invoicing people $ 7.99 per month if they want to use a maximum account that does not belong to them. Netflix launched this money pipe initiative (as it is necessary to do) a few years ago, so it was only a matter of time before the other streamers thought: “Hey, wait a minute, we can simply do it too.” And although they can certainly do it too, it will take the discovery of Warner Bros. Before it understands how to do it.
These are the comments of the boss of WBD David Zas in a call for results of the first quarter this morning, according to The Hollywood Reporter. Trade reports that Zaslav saying that it would take “12 to 18 months” before “the initiative to repression of password” would work “full vapor”. The repression “will create another increase in subscriber growth and (average income per user) thanks to the additional additional members’ module,” said Zaslav, adding that “content is obviously the fuel of all this.” Say what you want with the guy, but obviously, the content is the fuel of all this.
Although it is easy to dip on Warner Bros. Discovery Horribly unpopular decision -makingIt is more or less the same calendar that Netflix worked when he launched his own repression of password sharing a few years ago. The Netflix initiative was tested for the first time in Latin America Countries like Chile and Peru in 2022 before he came in the United States in 2023. Everyone and their literal mother have complained about it, but Netflix claimed These complaints have not really dissuaded people from using Netflix. Beyond that, HBO is specifically known for high-end and high quality television, so Max can actually have a better chance of increasing prices than other banners who will inevitably try to implement the same thing in the years to come.
