The prices of the ads of the Super Bowl reach a record level

Prepare for an attack on advertisements full of celebrities, cute animals and brands of snacks during the breaks in the Super Bowl 59 on February 9, when the Philadelphia Eagles will face the Chiefs of Kansas City in Caesars Superdome in New Orleans. The AP reports that the request for advertising space has been robust this year as tastes of Anheuser-Busch, Meta, Pepsico, Frito-Lay, Taco Bell, Uber Eats and others compete to earn more than 120 million Viewers who should connect for broadcasting on Fox and via free livestream on Tubi.

Mark Evans, executive vice-president of advertising for Fox Sports, said that the advertising space sold in November and that there was a waiting list for marketing specialists ready to take the Anyone of anyone withdrawn. The high demand increased prices to a record, with a few advertising seats for a record of $ 8 million and even more than $ 8 million for 30 seconds. Fox refused to comment on the specific price for 30 seconds, which can vary depending on the placement and other factors. But during a call for results in November, the CEO, Lachlan Murdoch, said that the advertising space had sold at “record prices”. Last year, a 30 -second place experienced around $ 7 million.

Evans said that the mixture of this year’s ad categories includes most usual suspects: drinks, snacks, technology and telecommunications companies. The emphasis will be placed on AI in more advertisements, he said, and a few more advertising pharmaceutical companies. A category that has broken down is film promotions and banners. And car manufacturers – another traditionally large category for the Super Bowl – are mainly seated after a difficult year in the sector, with only Jeep and RAM brands that have announced an appearance. Advertisers should start publishing their advertisements in the days ahead of the match.

(More stories from the Super Bowl.)