The Parentinc, a Singapore-based startup that runs a parenting community and direct-to-consumer product line, announced today that it has raised $22 million.
The round was led by East Ventures with undisclosed investors and included participation from Central Retail Corporation, new backer and returning investor WHG Holdings. Part of the round was a venture debt financing from DBS.
The Parentinc, formerly called Tickled Media, is best known for theAsianparent, its parenting community, and also operates Mama’s Choice, which manufactures and sells halal pregnancy, nursing and baby care products. TechCrunch last covered the company in 2019 when it increased its Series C.
In addition to its headquarters in Singapore, the company also has offices in Bangkok, Jakarta, Kuala Lumpur, Manila, Ho Chi Minh City and Mumbai. The company is originally a blog by founder and CEO Roshni Mahtani Cheung.
“It all started because there wasn’t enough parenting information that Asian parents could relate to. Questions such as “Is it safe to feed a three-year-old durian?” were just not covered in books and websites,” Mahtani Cheung told TechCrunch.
The funding news comes weeks after The Parentinc said it had added LINE Southeast Asia as a shareholder. Other strategic investors in the company include JD.com and SCB 10X, which have helped build Mama’s Choice’s presence in Indonesia and Thailand.
The new capital will be used to expand the Asianparent and Mama’s Choice into three new markets before the end of 2022, including Vietnam and a US launch by the end of this year.
In a prepared statement, East Ventures co-founder and managing partner Willson Cuaca said, “We are impressed with The Parentinc’s incredible growth and successful transition from blogging to becoming the unrivaled market leader in Asia. du Sud-Est in the area of parental content, community and commerce. ”