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The organizers of the Festival of Pride are struggling with a budget deficit of hundreds of thousands of dollars this year, while companies reduce financing for funding for pride – a trend likely to continue – forcing organizers to turn to crowdfunding and other sources of community support, According to AP.
People attended the 2023 parade on June 11, 2023 in Hollywood, California. The pride … More
Key facts
Brands Such As Amtrak, Anheuser-Busch, Benefit Cosmetics, Boeing, Booz Allen Hamilton, Citi, Comcast/Xfinity, Deloitte, Diageo, Garnier, Goldman Sachs, Lowe’s, Mastercard, Meta, Nissan, Pepsi, Pricewaterhousecoopers, Skyy Vodka, Target, Walmart Pulled back pride sponsorships and donations this year.
Pride Organizers across the country are facing major cuts, included San Francisco ($ 200,000 Shy of its $ 3.2 million Budget), New York City (Down 20% or $ 750,000 from Last Year), Salt Lake City (Short $ 400,000 or Half of its Budget), Washington, $ 260,000), Kansas City (-$ 200,000), St. Louis (-$ 150,000), Houston (-$ 100,000) and Many Other Festivals in Colorado, Florida, Ohio, Arkansas and North Carolina have lost funding.
The organizers of the Twin Cities of Minnesota, after having broken the links with Target after his retirement on Dei’s policies, turned to basic crowdfunding to compensate for his contribution of $ 50,000 and generated more than double.
The money given to the activities of the month of pride is used not only to organize events and entertainment, but also to ensure security, which can be more critical this year, taking into account increased tensions surrounding politically divisors – the AP said that “in its heart, Pride is both a party and a demonstration”.
THE Gay calendar of pride The reports according to which nearly 100 American cities will organize events of the month of pride this year and more than 50 celebrations will take place internationally in June.
Key
June is the month of pride, a national celebration created in 1999 which honors the contributions of the LGBTQ community to society while affirming their identity and their value. The festivals of the month of pride are inclusive and safe spaces where LGBTQ individuals can meet and reach their wider community. According to Pew ResearchTwo -thirds of LGBTQ adults participated in events in the month of pride and some 16% of non -LGBTQ adults joined the festivities. However, LGBTQ and non -LGBTQ adults are skeptical about business motivations to support the festivities of the month of pride. An overwhelming majority of 68% of LGBTQ adults say that all or most companies do it to pursue commercial interests. Much less – 16% of LGBTQ and 13% of non -LGBTQ adults – think that companies are motivated by a “real desire to celebrate LGBTQ people”. And young LGBTQs under 30 are the most skeptical, 51% saying that only a few companies support pride for this reason.
Avoid political splashing points
Since the Trump administration has ended the diversity, equity and inclusion programs through the federal government and warned companies against the DEI programs that it says federal laws on civil rights, companies have re -evaluated their DEI initiatives to avoid potential legal problems. And, more broadly, they have reassessed public positions on issues that are transformed into the political arena, what is called brand activism, which could attract the attention of the unwanted public. The tone in Washington is nowadays so that companies turn to business and taking into account the commercial disturbances caused by the evolution of pricing policies and the threat of economic slowdown, they have a lot to occupy them. Supporting the month of pride this year is not so high on certain lists of priorities of the company given the risks perceived.
Retirement brand activism
Social activism and business brand culminated between 2016 and 2022, observed the Northeastern University Marketing professor Amin Grinstein, but more recently, it was retired. For example, research on gravity has revealed a 60% decrease in the commitment of pride between large companies between 2023 and 2024, and this trend continues. In its 2025 Pride Pulse surveyWho questioned the communications and public affairs agents of more than 200 major companies, almost 40% have declared that their companies reduce the commitment linked to pride, and no expects that the levels of engagement increase this year. A majority (61%) cited the pressure of the new administration as a cause of change, followed by 39% concerned with a conservative reaction.
Crucial quote
“We Were Already Seeing Kind of A Downward Trend. Now, I think that has been accelerated because the Current Administration’s Crackdown on Dei, Its Broader Movement Against Lgbtq Rights and Its Seeming Willing Gangess To Go After Companies that might Police, ”Luke Hartig, President of Search by gravity, told CNN.
Back to the roots of pride
Not all LGBTQ activists consider the company’s current decline in favor of a bad thing. “The big sponsors supported pride because they knew that LGBTQ people had money in our wallets. They did not make a lasting change, they were only logos in rainbow for the month of June, “said Eve Keller, co-president of the USA Prides who supports the organizers of the pride festival, Shared with the goalkeeper. “We were proud before business sponsors have paid us attention. We return to our community roots with people wishing to connect and collaborate with each other. ”
Upon reading
Companies withdrew from pride events while Trump targets (New York Times, 03/26/2025)
The month of pride begins this weekend. Here’s what to expect (AP, 6/1/2025)
Under financial and political pressure, the LGBTQ + community “puts the demonstration in the pride” of the celebrations (CNN, 31/03/2025)
NYC PRIDE sees a deficit of $ 750,000 due to the decline in major business sponsors (News LGBTA, 5/22/2025)
