The objective says that sales have dropped in a “difficult” economy

The target misfortunes continue.

The underperforming retailer fought against anxiety fueled by prices among buyers and protests in response to his retirement from diversity policies. On Wednesday, he again failed expectations for quarterly sales and reduced his annual financial forecasts. Target is now expecting a “low -figure drop -down drop” for sales this year, down by a projection a few months ago.

The dark forecasts distinguish targetingly some of its competitors who have maintained in recent days, even while warning the risks and uncertainty generated by President Trump’s prices.

Sales comparable to the target in the last quarter, which ended on May 3, dropped by 3.8% compared to the previous year, reflecting both the drop in pedestrian traffic and less spent by visit. The retailer’s shares dropped approximately 6% at the start of negotiations while investors digested the lowest than expected report.

“We are not satisfied with this performance,” said Brian Cornell, Managing Director of Target, during a call with analysts. The report was the last proof that the retailer’s efforts to bounce from a difficult 2024 – a year marked by incoherent sales growth and a fatty stock market – has not yet materialized.

A “very difficult environment” led to Target’s financial results, he said; Retailers at all levels navigate cost increases fueled at prices and have attenuated consumers’ feeling.

Price increases in response to prices have taken the spotlight while the main American retailers report their last income. When Walmart said last week that it would increase the prices of certain products due to prices, the company was faced with rapid public reactions from Mr. Trump, who called on social media to the company to “eat prices”. Mattel, the toy company, faced a similar anger this month.