I just lived the new wildest car of all time. Slate, a new company which – according to a recent article by Tech Crunch – has secretly designed an electric vehicle of $ 25,000 using the financing of Jeff Bezos and other investors, has just shown its new car by hiding it in sight. The company put an absolutely absurd wrap on its new SUV, then simply parked the SUV on the side of a trendy street in Venice, California, with zero information. No sign, no representative, no press release – just a car that has dozens of pedestrians who stand up in ourselves: “What is it?” I have just taken to Venice; Here’s what I saw.
This is not how the beginnings of the new car occur. Car manufacturers are generally obsessed with “messaging”. They spend tens of thousands of dollars by hiring photographers to ensure that perfect photos are published before the beginnings, they make sure that they invite the “good” journalists to the revelation event, they stage cars fairAnd not only do they send press releases to ensure that the brand is received is a very special way, but they have representatives during the revelation event, say all kinds of branding things (words like “dynamism” and “the soul” are often used) to make you think that the car is a maximum cool.
Slate did not do that. Slate has become eccentric and just showed the car by dropping a design buck on the side of Father Kinney Boulevard, a popular shopping destination in Venice always trendy. And to make sure that people pay attention to this mystery machine, Slate wrapped the car in an extremely strange livery for a false business which, I suppose, leads your baby on the roof of the car until the baby falls asleep?
“Cryshare” on behalf of the company clearly time, with the message on the back window reading: “When the baby drives you crazy, we lead them to sleep.” Baby seats on the roof had more than a few pedestrians scratching their heads while the photos took these photos.
Binkies / pacifius on pillar B and the huge on the front of the car are weird.
I asked a few people what they thought and they like the global form. “A two-door SUV, count me!” is (approximately) what a gentleman told me by asking what I took photos. Unfortunately, I could not tell him everything I knew, because I am under a strict NDA, but what I could tell him is that this is the new list!
We have already written in the spying photos of a van version, and the reason why I even led to Venice is because this Reddit wire showing a coupe-ish SUV of the same envelope:
I saw this in a tiktok ad, can you say what it is ??
Byu / Tough_Stough in Whaitthiscar
So now we have seen a truck, a cut SUV, and this square that looks very much like a Land Rover defender.
He looks cool, and above all, the way this brand new business has just shown his first vehicle must be the most daring and worse thing I have seen in my career – I’m here for that!
By the way, those of you who know me probably wonder if I crawled below; Of course, I did it! What I saw was a BFG all terrains and what seems to be clearly a non -functional concept without a motorcycle group or real suspension.
However, that’s about what you can expect that the new slate looks like, so be excited! The complete revelation arrives in a few days on April 24, and even if I can’t tell you anything for the moment, what I can say is as follows: prepare to blow up your mind.
This vehicle is unlike any new vehicle that I have never seen not only in my decade of being a journalist by car, but in all my life. April 24; Be excited!
All photos: David Tracy
